posts under: Social Media.

Why Nurturing Your Network Matters – Part 2

September 18, 2025

In Part One of my series “Why Nurturing Your Network Matters,” I talked about nurturing various aspects of the network that include former colleagues, business contacts, old classmates, or even longtime friends who’ve followed your professional journey.  For many Florida PR professionals, media relationships are the most impactful and organic to cultivate. Media partners matter, and that’s where the real power of nurturing your[...]

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Jimmy Choo, Why Choose Sydney Sweeney?

September 4, 2025

Jimmy Choo dropped an ad this week featuring Sydney Sweeney as a ballet dancer (in their sky high white leather boots), and the backlash has been swift. We’re in an era where audiences are deeply attuned—not just to what’s being sold, but who is selling it, and why.[...]

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Beyond the Screen: Building Real Connections on Social Media

August 8, 2025

When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.[...]

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Six Simple Ways to Stay Engaged on Social Media This Summer

July 15, 2025

When summer hits, priorities shift. People are traveling, enjoying time outside and spending a little less time scrolling. That doesn’t mean your brand should go completely quiet on social media—it just means you can shift your digital strategy to make engagement easier and more intentional. As[...]

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Why Nurturing Your Network Matters

June 3, 2025

In today’s high-tech world, it’s easy to accumulate a long list of social media contacts. But when it comes down to it, how many of those relationships are truly meaningful? How many maintain their value years down the line, whether in business or life? For many Florida PR professionals, some of[...]

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