posts by: Amanda Gordon.

In a digital landscape oversaturated with B2B marketing content, standing out from the “crowd” is more important than ever. According to research by Alan, 82% of business decision-makers consider B2B marketing boring, predictable, and repetitive—but it doesn’t have to be that way. A single person consumes more[...]

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From the outside, the marketing and Florida public relations world can be a bit of a mystery. Myths and misconceptions leave businesses unsure where to start and what services they need to achieve their goals. Common myths can lead businesses to overlook marketing and PR’s true benefits and importance.[...]

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Marketing and PR myths

Social media is no longer a one-way street. Today, it is increasingly focused on engagement, building brand trust and creating an online community. That’s where community management comes in. Social media community management is the practice of engaging with audiences across social media platforms to build[...]

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