BoardroomPR is the go-to real estate PR partner for luxury residential developers and brokers seeking integrated public relations, marketing, and social media services. Our team positions Florida PR clients in the residential real estate sector as an industry thought leaders and helps developments of all sizes achieve SOLD OUT status through our storytelling abilities, strong media relationships and masterful use of social media and digital marketing strategies.

Our team of former television and real estate journalists specialize in real estate and have represented many successful, high-profile projects, including Frenchman’s Creek in Palm Beach County, Windmill Reserve, Minto Homes, Canyon Ranch Living Miami Beach, 200 East and 327 Royal Palm in Boca Raton, Positano in Hollywood, Marina Palms in North Miami Beach, ICON Las Olas in downtown Fort Lauderdale, Fordham and Elysian in Deerfield Beach, and Veer Towers in Las Vegas.

The team also planned the groundbreaking ceremony for the Margaritaville Hollywood Beach Resort property. We have also worked with some of Florida’s top luxury residential real estate brokers including The Keyes Company and its luxury brand Illustrated Properties, Wimbish, and Waterfront Estates.

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

George Helmstetter
Principal, The DevStar Group

The “dot com” industry has been very competitive and Boardroom’s media savvy and persistence cut through the clutter and got our company featured in the national media, including the Nightly Business Report. Boardroom really delivers.

Anita Buyer
CEO, Setnor Byer Insurance & Risk

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk.  They work well with our team and do whatever it takes to get the job done.

Art Falcone
CEO & Managing Principal, Encore Capital Management

I’ve worked with BoardroomPR on the re-launch and sellout of the Canyon Ranch Miami Beach Residences as well as two other real estate projects. Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

Steven Fischler
President, SRF Ventures

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

Jamie Cole
Managing Director, Weiss Serota, et al.

see our work.

residential real estate
From boutique condominium projects to the nation’s largest homebuilders, BoardroomPR has a track record of executing multi-pronged campaigns for single-family, townhome and condominium projects. Our representative industry clients include:

· The Keyes Company: Florida’s largest independent residential real estate brokerage.

· Pulte Homes and Minto Communities: Two of the nation’s most successful homebuilders.

· KW Property Management & Consulting: One of Florida’s largest condominium and association property management firms

· Plantation Walk: Encore Capital Management’s transformative mixed-use development in Plantation, Florida

· Merrick Manor: Coral Gables’ largest residential development in nearly a decade

· Marina Palms in North Miami Beach

· ICON Las Olas in Fort Lauderdale

· Margaritaville Hollywood Beach Resort
As an integrated Florida PR agency, BoardroomPR provides a full suite of services including:

Media Relations:

Our team of real estate PR experts implement systematic, proactive and opportunistic campaigns to generate media coverage for companies and projects through strategic press announcements, expert sourcing, bylined articles/Q&As and speaking engagements

Press Releases:

BoardroomPR’s team includes seven former journalists with vast writing experience. Our writers create well-crafted press releases to get news to targeted audiences and generate media attention

Expert Sourcing:

BoardroomPR positions real estate PR clients as experts on the general real estate market, local markets they operate in and big-picture industry trends and issues.

Copywriting:

Our team produces bylined articles for clients, drafts compelling website content including blog posts and writes copy for company and project e-newsletters and e-blasts.

Social Media:

BoardroomPR’s in-house social media team manages and creates content for platforms including Facebook, Twitter, Instagram and LinkedIn. The team implements a coordinated plan to build a company or project’s social media presence, create awareness and increase engagement that drives more website traffic and lead generation.

Marketing and Branding:

BoardroomPR’s branding pros help Real Estate PR clients develop and promote their traditional advertising, firm materials, website, Social Media and blogs so they can immediately connect with their targeted audiences

Design and Printing:

Our experts help develop brands from scratch, or help with a rebranding effort. BoardroomPR creates logos, marketing materials, websites, blogs and social media pages with a consistent look, feel and messaging.

Video Production:

Our team uses state-of-the-art equipment including hi-resolution video and digital cameras, microphones, lights and drones for flyover shots. We also offer real estate PR clients high-quality video shooting and editing for use in print and optimized for social media, websites and blogs.

Website Development and Management:

BoardroomPR designs, writes and produces websites for real estate developers and companies. Our team makes sure the website is visually impressive and ready for SEO optimization to help it rank high in search engine results.

Search Engine Optimization:

BoardroomPR manages numerous SEO campaigns that catapult Real Estate PR client to page-one rankings on Google, Yahoo and Bing.

Online Reputation Management:

Our team offers a comprehensive online reputation management program to improve SEO over time and ensure clients penetrate hundreds of key online databases.

Paid Search (SEM):

BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that is greatly experienced in this area. Our team generates website traffic and helps convert that into high-quality leads.