Miami Public Relations Firm.
Public Relations Agency Miami
BoardroomPR provides integrated marketing and public relations services to businesses and professionals in Miami.
Services your company or professional firm needs from a public relations agency:
- Local publicity
- Media Public Relations
- Regional Public Relations
- National Public Relations
- International Public Relations
- Social media management
- Branding and Advertising
- Traditional marketing
- Digital marketing
- Crisis communications
- Legislative and public affairs
- Reputation Management
Call us today at 305-548-8361
Questions to Ask a Miami Public Relations Marketing Agency
Seeking a public relations and marketing partner can be a challenging task. The choice you make may well determine the growth path and reputation of your business or organization for years to come. If you’ve never worked with a South Florida Public Relations Agency before, you may find yourself not knowing how to conduct the due diligence process to make sure your first choice as a PR Adviser is the best choice. Regardless of which of these might describe your dealings with PR and marketing agencies, here are some key areas to explore to find that perfect fit for your company or organization.
10 Questions to ask when selecting a Miami PR marketing Firm:
#1. What types of companies do you serve, and in what industries or markets? Who is your ideal client, and why?
(see BoardroomPr’s list of clients, we work leading Maimi based businesses and community organizations)
#2. What are the core capabilities of your agency? What industry do most of your staff come from? Where do you shine?
(BoardroomPR Broadcast TV, media, newsrooms, exec. mgt. see our team impressive bio’s)
#3. How long have you been in business? How do you manage fluctuations in demand?
(The BoardroomPR Story… approx. 30 years, our staff level has been consistently growing for years)
#4. What is your mix of employees and contractors? What types of skills are on the payroll? How long have you worked with your contractor partners?
BoardroomPR approx. 80% is onsite staff, 20% contractor partners)
#5. What marketing/communications or PR educational credentials does your staff have?
#6. What is the size and scope of a typical Miami Public Relations campaign?
(BoardroomPR typically clients select 4 to 6 PR and marketing services)
#7. How is your pricing structured? Can desired services be cherry-picked?
(BoardroomPR – flexible on-demand customization/ yes)
#8. How would we interface with your agency? Describe a typical account team.
(BoardroomPR scalable – according to task, usually 3 to 5 professionals, access to senior mgt.)
#9. What is your process to address issues? How do you handle customers who want to cancel their engagement with you?
(BoardroomPR face to face monthly or on-demand campaign reviews)
#10. How do you measure results?
(BoardroomPR change in client revenues, client feedback, website traffic, before and after analysis, return on investment on ad campaigns)
The professional public relations and marketing consultants at BoardroomPR invite you to give us a call at 786 453 8061. During a personal meeting at our Miami office or at your business location, we can discuss your important PR and marketing goals and objectives. We can provide you with a variety of proposals that map out a clear course of action to meet and exceed your goals. There is no cost to our initial consultation, the only thing you have to lose is the opportunity. We are confident we can provide meaningful long-term growth for your business or organization with the integrity you can be proud of. But it all starts with your call.
# 1. Gathering Information: Target Audience, Purpose, Goals
The process starts with accumulating all relevant data about your business and industry. The most important task is to get a clear understanding of your future website purposes, your communications goals and the target audience you want to attract to your site. To organize this step a website development questionnaire helps to develop the best strategy in the project management process.
A professional services website for a law firm will vary significantly versus a website for a high-end retailer or restaurant. Different types of websites should provide visitors with different functionality, which means that different technologies should be used according to those purposes. For example; instant response messaging may be important for a legal website while online ordering may be an important function for an online retailer or restaurant. A well-described and detailed plan based on this pre-development data can protect you from spending extra resources on solving unexpected issues such as design changing or adding the functionality that wasn’t initially planned. Also starting the analysis of important search engine keyword phrases you wish your website to be found by search engines such as Google should be examined early in the website development process.
(Estimated time: from 1 to 2 weeks)
If you are considering d a new website or giving your existing website a re-fresh contact the Miami Website Creation Advisors with BoardroomPR. The consultation is free and the advice can be priceless.
# 2. Planning: Sitemap and Wireframe Creation
At this stage of the website development cycle, the developer creates the data that allows a customer to judge what the entire site will look like.
Based on the information that was gathered together in the previous phase, the sitemap is created. Here is the sitemap of the XB Software website:
Website Sitemap Creation
The sitemap should describe the relations between the main areas of your website. Such representation could help understand how usable the final product will be. It can show you the “relationship” between the different pages of a website, so you can judge how easy it will be for the end-user to find the required information or service if he starts from the main page. The main reason behind the sitemap creation is to build a user-friendly and easy-to-navigate website.
The sitemap allows you to understand what the inner structure of a website looks like but doesn’t describe the user interface. Sometimes, before you start to code or even work on a design, there’s a necessity to get approval from a customer that everything looks fine so you can begin the next phase of development. In this case, a wireframe or mock-up is created. A wireframe is a visual representation of the user interface that you’re going to create. But it doesn’t contain any design elements such as colors, logos, etc. Learn about Miami brand management services.
It only describes the elements that will be added to the page and their location. It’s artless and cheap in production sketch. The other important thing is to select a technology stack – programming language, frameworks, CMS (Content Management System – such as Wordpess) that you’re going to use.
(Estimated time: from 2 to 6 weeks)
# 3. Design: Page Layouts, Review, and Approval Cycle
During the design phase, your website takes shape. All the visual content, such as images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial. The customer and target audience must be kept in mind while you work on a design.
The website layout is the result of a designer’s work. It can be a graphic sketch or an actual graphic design. The primary function of the layout is to represent the information structure, visualize the content, and demonstrate the basic functionality. Layouts contain colors, logos, images and can give a general understanding of the future product. After that, the customer can review the layout and send you his feedback. If the client is not sure about some aspects of your design, you should change the layout and send it back to him. This cycle should be repeated until the customer is completely satisfied. The professionals at BoardroomPR can do your logo design for your Miami based website
(Estimated time: from 4 to 12 weeks)
# 4. Content Writing and Assembly
Content writing and compiling usually overlaps with other stages of website creation, and its role can’t be underestimated. At this step, it is necessary to put in writing the very essence you’d like to communicate to the audience of your website and add calls to action. Content writing also involves the creation of catching headlines, text editing, writing new text, compiling the existing text, etc., which takes time and effort. As a rule, the client undertakes to provide website content ready to migrate to the site. South Fl Content Writing Services It is better when all website content is provided before or during website coding. The other important step is SEO (Search Engine Optimization). SEO is the optimization of website elements ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. And, once again, valid code is very important for SEO. This the process to implement “on page” search engine optimization which includes creating custom, URLs, keywords meta tags, pages descriptions, and any advanced strategies such as Schema formatting.
(Estimated time: from 5 to 10 weeks)
#5. Custom Coding and Programming
At this step, you can finally start creating the custom website. Graphic elements that have been designed during the previous stages should be used to create an actual website. Usually, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. Frameworks and CMS (Content Management Systems) such as WordPress, should be implemented to make sure that the server can handle the installation and set-up smoothly.
All static web page elements that were designed during the mock-up and layout creation should be created and tested. Then, special features and interactivity should be added. A deep understanding of every website development technology that you’re going to use is crucial at this phase. When you use CMS for site creation, you can also install CMS plugins at this step if there’s a need. Also, it is important to include all video, and podcasting content as well as easily identified links to social media websites associated with the website such as; Facebook, Twitter, Linkedin, Youtube, and Instagram. South Fl video creation services
(Estimated time: from 4 to 6 weeks)
# 6. Testing, Review, and Launch
Testing is probably the most routine part of a process. Every single link should be tested to make sure that there are no broken ones among them. You should check every form, every script, run spell-checking software to find possible typos. Use code validators to check if your code follows the current web standards. Valid code is necessary, for example, if cross-browser compatibility is crucial for you. After you check and re-check your website, it’s time to upload it to a server. An FTP (File Transfer Protocol) software is used for that purpose. After you deployed the files, you should run yet another, final test to be sure that all your files have been installed correctly.
(Estimated time: from 2 to 4 weeks)
# 7. Maintenance: Opinion Monitoring and Regular Updating
What’s important to remember is that a website is more of a service than a product. It’s not enough to “deliver” a website to a user. You should also make sure that everything works fine, and everybody is satisfied and always be prepared to make changes in another case. A feedback system added to the site will allow you to detect possible problems the end-users face. The highest priority task, in this case, is to fix the problem as fast as you can. If you won’t, you may find one day that your users prefer to use another website rather than put up with the inconvenience. The other important thing is keeping your website up to date. If you use a CMS platform such as WordPress, regular updates will prevent you from bugs and decrease security risks.
(Estimated time: ongoing)
Other important links:
Miami Fl Public Relations Blog (newsroom)
Miami Public Relations
Each BoardroomPR client receives a customized set of public relations and marketing services. Among them are the following:
- Media relations that share news and information with local, state, national, and international newspapers, magazines, television, radio, and Web-based organizations
- Industry relations that build relationships with business and professional associations, and with targeted companies
- Social Media Marketing using LinkedIn profiles and Twitter accounts, and Facebook and Instagram pages.
- Reputation Management
- Creating corporate identity packages
- Direct mail, e-blasts, and e-newsletters
- Traditional advertising
- Digital marketing services include: websites and website management; blogs; search engine optimization (SEO); online reputation management; and search engine marketing (SEM)
- Video production
Other Florida Markets Served by BoardroomPR:
Miami is the largest city in South Florida and the second in the state. It sits on the Atlantic Ocean, with much of its waterfront along the Intracoastal Waterway and Biscayne Bay.
Miami was founded in 1870. The origin of the city’s name is unknown, though some think it is a variation on Mayaimi, which is a Native American Indian word for “big water.”
Miami was planned by Julia Tuttle, who moved there in 1891 and bought hundreds of acres of citrus groves in what is now the downtown and riverfront areas. The city grew very little until she persuaded Henry M. Flagler to extend his Florida East Coast Railroad south of Palm Beach. This provided the first access to the area and led to the construction of resort hotels.
The city was incorporated in 1896 and experienced strong growth. That led to a land bust in the 1920s, a period marked by devastating hurricanes in 1926 and 1935. Miami then became more of a vacation and retirement destination, popular after World War II with people seeking inexpensive homes in a temperate climate.
Miami’s population surged again in the 1960s, when about quarter-million Cubans fled the Castro regime seeking freedom. Another wave of Cubans arrived in the 1980s during the Mariel Boatlift. Since then, the population has diversified, with people from Latin America, Brazil and the Caribbean.
Today, Miami is an international destination for vacationers, boasting the world’s largest cruise port, miles of beaches, nightlife and events such as Art Basel Miami, Ultra and the Super Bowl.
The city is also a hub of business for Latin America, with two of the busiest ports and airports in the United States. Import-export companies, international banks, and others doing global business have operations in the greater Miami area.
MIAMI DAILY NEWSPAPER CONTACT INFORMATION
3511 NW 91st Ave.
Doral, FL 33712
2000 South Dixie Highway,
Suite 100, Miami, FL 33133
MIAMI WEEKLY NEWSPAPER CONTACT INFORMATION
Miami New Times
2750 NW 3rd Ave #24
Miami, FL 33127
El Nuevo Herald
3511 NW 91 Ave.,
Miami, FL 33172
Diario Las Americas
888 Brickell Ave., 5th Floor
Miami, FL 33131
South Florida Business Journal
80 SW 8th Street
Miami, FL 33130
MIAMI TV NEWS STATION CONTACT INFORMATION
9405 NW 41st St,
Miami, FL 33178
2340 W 8th Ave,
Hialeah, FL 33010
8900 NW 18th Terrace
Miami, FL 33172
WPLG Local 10
3401 Hallandale Beach Blvd
Pembroke Park, FL 33023
NBC 6 SOUTH FLORIDA
15000 SW 27th Street
Miramar, FL 33027
1401 79th Street Causeway
Miami, FL 33141
ECONOMIC DEVELOPMENT ASSOCIATIONS
80 SW 8th St #2400,
Miami, FL 33130
MAJOR MIAMI CHAMBERS OF COMMERCE
Women’s Chamber of Commerce
2000 W Commercial Blvd #229,
Fort Lauderdale, FL 33309
6410 SW 80th St,
South Miami, FL 33143
Greater Miami Chamber of Commerce
1601 Biscayne Blvd.
Miami, FL 33132
Miami Beach Chamber of Commerce
1920 Meridian Ave,
Miami Beach, FL 33139
Latin Chamber of Commerce
1417 W Flagler St.
Miami, FL 33135
Brazilian American Chamber of Commerce
1101 Brickell Ave.
Miami, FL 33131
MAJOR MIAMI INDUSTRY AND PROFESSIONAL ASSOCIATIONS
NAIOP South Florida Chapter
1500 W Cypress Creek Rd., Suite 406
Ft. Lauderdale, FL 33309
South Florida Technology Alliance
3651 FAU Boulevard #400
Boca Raton, FL 33431
3109 Grand Avenue, PMB 229
Coconut Grove, FL 33133
Dade County Bar Association
123 NW 1st Ave #214
Miami, FL 33128
Cuban American Bar Association
1779 NW 28th St.
Miami, FL 33142
Dade County Medical Association
1501 NW North River Dr,
Miami, FL 33125
Miami Association of Realtors
245 Alcazar Ave,
Coral Gables, FL 33134