search engine optimization process:
- Conduct strategic analysis of the client’s unique business niche, online competition and opportunities
- Identify the most valuable keyword phrases
- Review all existing website pages, SEO architecture and recommend any changes
- Make an in-depth study of existing on-page SEO formatting and custom re-writing of page URL addresses, title tags, page descriptions, and meta keywords
- Each month, create high-quality inbound links utilizing anchor text keyword from a proprietary private blog network
- Closely monitor campaign progress and give client clear and concise monthly rankings reports of Google keyword search engine results
- Grow website traffic monthly and number of keywords on page 1 of a Google search engine results page (SERP)
- Explore the opportunity of creating additional strategic web pages targeting keywords for “city” locations, niche products and or events
- Review existing blog and give recommendations about how to maximize SEO benefits via blog cross-linking
- Integrate campaign with Google analytics, webmaster tools, Google Business Profile, and other directory listings and assets
- Report campaign results monthly via personal consultations and closely review client feedback to quantify campaign’s ROI and discuss additional growth opportunities
integrated digital marketing – bringing the pieces together
Social Media Reach and Interaction with your website
Social media PR activity can give you an in-depth insight into why your competitors might rank higher than you in search engine result pages. Social media signals can contribute significantly to website ranking. Check which social media sites your competitors are visible on, their level of engagement on those sites, their number of followers/fans, and how often they interact with their followers on each platform. Also, check the average number of shares they get over a period of time on social media.
Google Business Profile
Your Google Business Profile (GBP) is a great and arguably essential tool that should be utilized to its fullest potential by nearly every business. When you Google your company, your website should be the first link that you see following the initial ads. Your goal is to be in the three-pack, and we accomplish this by properly categorizing your GBP and building out the information to its fullest potential. The GBP’s business information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s GBP is accurate and up to date at all times. We do this by directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should also have a Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.
Google Maps and Yelp are just some of the many local directories on the internet. As a South Florida SEO company, BoardroomPR will ensure that you will be found wherever your customers are looking for you. There are possible niche directory services specific to your industry that will allow you to create a customizable web page and create valuable links to your website and content. The BoardroomPR team can find and create these business listings for you.
Social Media Optimization
Almost 6 billion people are active on social media networks. Benefit from the potential of Facebook and other social networks to strengthen your online brand image and build excellent customer relations. Social Media websites such as Facebook and Twitter, can create meaningful website traffic to your website, which can help bolster your rankings in Google search results by producing evidence that your website is engaging with web users.
Video and YouTube Marketing
YouTube is the second most-popular search engine and the second most-visited website worldwide, only behind its parent-company, Google. In recent years, online video use has grown exponentially, with over 4 billion videos viewed daily. Your business can reach your target audience, both by creating videos on the YouTube platform and advertising your business on other people’s videos. Also, you can publish your YouTube business message videos to your website and all your social media platforms. The significant aspect is that your content is viewable and shareable 24 hours a day and never dies. It’s like having a TV commercial that always runs. The key is to make the content and channel exciting and engaging enough to create fans that are willing to share your content.
Today, it’s likely that a variety of digital marketing, conventional marketing and PR strategies are required to meet your most ambitious marketing and growth objectives. BoardroomPR’s broadly experienced and highly qualified SEO Consultants can create a custom and integrated marketing solution to take your business to the next level.
Search Engine Optimization FAQ
Why is it important to create crawlable link structures to optimize SEO for your website?
Just as search engines need to see content to list pages in their massive keyword-based indexes, they also need to see links to find the content in the first place. A crawlable link structure — one that lets Google’s web crawlers browse the pathways of a website—is vital to them finding all of the web pages. Hundreds of thousands of sites make the critical mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search results.
What is the issue with avoiding duplicate website content?
Duplicate content is one of the most troublesome problems any website can face. Over the past few years, search engines have cracked down on pages with thin or duplicate content by assigning them lower rankings. Make sure old or redundant pages are removed from your website hosting account.
Is internal linking valuable for search engine optimization purposes?
Internal linking helps to build page authority and allows your readers to navigate easily within your website. If you provide them with further relevant reading options, they will be tempted to stay on your site longer. It is also a signal to search engine like Google that your website is appropriate for important keywords in your niche business.
Does word count matter when competing for search engine rankings?
Google wants substance, evidence, and facts from authority entities in your business niche. Longer text content ranks significantly higher in organic search than shorter content pages. The average number of words of Google Page -1 website is over 1,700 words. Give Google and your website visitors what they want: interesting, meaningful, and detailed content on your products and services.
Why is it important to study the website content of high-ranking competitors?
There are a considerable number of tools available to compare your website SEO characteristics with your competitors’ site. But don’t merely steal their content and mimic their website attributes. The goal is to understand what Google likes about their website and for you to provide excellent content and a more robust and engaging website experience vs. your competitor.
What are some of the qualitative and quantitative factors that may influence your Google search engine rankings?
- Page load time
- Number of inbound and cross-links
- Cross-browser compatibility
- Broken links
- Trust elements on the site
- User-friendly navigation
- Call-to-action characteristics
- Fonts and graphics used