BoardroomPR is a digital PR marketing firm and SEO agency serving Florida and national clients. In today’s hyper-competitive business environment, having a high degree of online visibility and a compelling message is essential for your success. Consumers and business decision makers now use the internet as their primary resource of research in deciding who to buy from or hire for professional services. Today, there are about 15 billion Google searches each day. When people and businesses can easily find your optimized website on their mobile device or desktop computer, your business development and sales process can begin.

A little background: Search Engine Optimization (SEO) is the process of increasing the visibility of a website. Experts study how Google and others rank websites and webpages and then use that knowledge to influence the search engine ranking for a particular keyword phrase. In other words, BoardroomPR’s SEO agency helps websites rank higher for specific, targeted keyword phrases that can generate qualified prospects and revenue-producing customers. Currently, Google search generates over 70% of the total market of search queries and is the major platform for our SEO agency activities and results-driven performance.

Each BoardroomPR search engine campaign is carefully analyzed, from which a custom SEO game plan is crafted and implemented to maximize the campaign’s efficiency and long-term results.

 

Miami / Ft Lauderdale Online Social Media Marketing

Florida Digital Marketing Agency

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BoardroomPR is a first-class PR firm. They have a strong reputation for professionalism, creativity, and delivering real results. The team is highly skilled, attentive, and dedicated to helping clients achieve their goals while maintaining the highest level of integrity.  Their ability to craft compelling stories, build strong relationships, and elevate brands makes them a standout in the industry. It’s clear they genuinely care about the people and organizations they work with, and that commitment shows in the quality of their work. I would highly recommend Todd Templin [BoardroomPR] to anyone looking for a trusted and effective PR firm.

- Ed Easton

Chairman, The Easton Group

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

Fantastic partners! They have been a key component in our growth at RKW Residential.

- Joya Pavesi

RKW Residential, Vice President of Marketing and Strategy

Hiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.

- Kenia C. Lee

Tobin, Inc./Tobin Real Estate

I’ve worked with BoardroomPR for many years. They are an excellent PR firm. BoardroomPR helped brand my first Professional Employer Organization business which was sold for over a billion dollars. Today they are working with us at Congruity HR, our latest Professional Employer Organization company. Julie, Jen and her team are results-driven and a fantastic group to work with.

- Mike Viola

CEO, Congruity HR

Boardroom communications is a top-notch PR firm that has amazing contacts to connect its clients with media sources for significant exposure. Todd Templin is creative and always thinking about his clients and how he can best serve them and their needs! I highly recommend Todd and his team at Boardroom!

- Beth Azor

Azor Advisory Services

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

- Jamie Cole

Managing Director, Weiss Serota, et al.

Julie and the BoardroomPR team are very skilled at delivering fabulous Media coverage nationally, locally, and in the fashion blogs and trades. We love their creativity, drive, energy and enthusiasm. We highly recommend them for publicity.

- Rene Ruiz

International Fashion Designer

Boardroom communications generated tremendous news coverage for us nationally in newspapers, magazines and on television. They are a dedicated team of professionals who do whatever it takes to get the results we needed.

- Arnie Simon

Vice President, Wolfgang Puck Professional Cookware

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a  influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

- Shane Samole

President, PoolCandy

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search engine optimization process:

  • Conduct strategic analysis of the client’s unique business niche, online competition and opportunities
  • Identify the most valuable keyword phrases
  • Review all existing website pages, SEO architecture and recommend any changes
  • Make an in-depth study of existing on-page SEO formatting and custom re-writing of page URL addresses, title tags, page descriptions, and meta keywords
  • Each month, create high-quality inbound links utilizing anchor text keyword from a proprietary private blog network
  • Closely monitor campaign progress and give client clear and concise monthly rankings reports of Google keyword search engine results
  • Grow website traffic monthly and number of keywords on page 1 of a Google search engine results page (SERP)
  • Explore the opportunity of creating additional strategic web pages targeting keywords for “city” locations, niche products and or events
  • Review existing blog and give recommendations about how to maximize SEO benefits via blog cross-linking
  • Integrate campaign with Google analytics, webmaster tools, Google Business Profile, and other directory listings and assets
  • Report campaign results monthly via personal consultations and closely review client feedback to quantify campaign’s ROI and discuss additional growth opportunities

 

integrated digital marketing – bringing the pieces together

Social Media Reach and Interaction with your website

Social media PR activity can give you an in-depth insight into why your competitors might rank higher than you in search engine result pages. Social media signals can contribute significantly to website ranking. Check which social media sites your competitors are visible on, their level of engagement on those sites, their number of followers/fans, and how often they interact with their followers on each platform. Also, check the average number of shares they get over a period of time on social media.

Google Business Profile

Your Google Business Profile (GBP) is a great and arguably essential tool that should be utilized to its fullest potential by nearly every business. When you Google your company, your website should be the first link that you see following the initial ads. Your goal is to be in the three-pack, and we accomplish this by properly categorizing your GBP and building out the information to its fullest potential. The GBP’s business information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s GBP is accurate and up to date at all times. We do this by directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should also have a Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.

Google Maps and Yelp are just some of the many local directories on the internet. As a South Florida SEO company, BoardroomPR will ensure that you will be found wherever your customers are looking for you. There are possible niche directory services specific to your industry that will allow you to create a customizable web page and create valuable links to your website and content. The BoardroomPR team can find and create these business listings for you.

Social Media Optimization

Almost 6 billion people are active on social media networks. Benefit from the potential of Facebook and other social networks to strengthen your online brand image and build excellent customer relations. Social Media websites such as Facebook and Twitter, can create meaningful website traffic to your website, which can help bolster your rankings in Google search results by producing evidence that your website is engaging with web users.

Video and YouTube Marketing

YouTube is the second most-popular search engine and the second most-visited website worldwide, only behind its parent-company, Google. In recent years, online video use has grown exponentially, with over 4 billion videos viewed daily. Your business can reach your target audience, both by creating videos on the YouTube platform and advertising your business on other people’s videos. Also, you can publish your YouTube business message videos to your website and all your social media platforms. The significant aspect is that your content is viewable and shareable 24 hours a day and never dies. It’s like having a TV commercial that always runs. The key is to make the content and channel exciting and engaging enough to create fans that are willing to share your content.

 

Today, it’s likely that a variety of digital marketing, conventional marketing and PR strategies are required to meet your most ambitious marketing and growth objectives. BoardroomPR’s broadly experienced and highly qualified SEO Consultants can create a custom and integrated marketing solution to take your business to the next level.

 

Search Engine Optimization FAQ

Why is it important to create crawlable link structures to optimize SEO for your website?

Just as search engines need to see content to list pages in their massive keyword-based indexes, they also need to see links to find the content in the first place. A crawlable link structure — one that lets Google’s web crawlers browse the pathways of a website—is vital to them finding all of the web pages. Hundreds of thousands of sites make the critical mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search results.

What is the issue with avoiding duplicate website content?

Duplicate content is one of the most troublesome problems any website can face. Over the past few years, search engines have cracked down on pages with thin or duplicate content by assigning them lower rankings. Make sure old or redundant pages are removed from your website hosting account.

Is internal linking valuable for search engine optimization purposes?

Internal linking helps to build page authority and allows your readers to navigate easily within your website. If you provide them with further relevant reading options, they will be tempted to stay on your site longer. It is also a signal to search engine like Google that your website is appropriate for important keywords in your niche business.

Does word count matter when competing for search engine rankings?

Google wants substance, evidence, and facts from authority entities in your business niche. Longer text content ranks significantly higher in organic search than shorter content pages. The average number of words of Google Page -1 website is over 1,700 words. Give Google and your website visitors what they want: interesting, meaningful, and detailed content on your products and services.

Why is it important to study the website content of high-ranking competitors?

There are a considerable number of tools available to compare your website SEO characteristics with your competitors’ site. But don’t merely steal their content and mimic their website attributes. The goal is to understand what Google likes about their website and for you to provide excellent content and a more robust and engaging website experience vs. your competitor.

What are some of the qualitative and quantitative factors that may influence your Google search engine rankings?

  • Page load time
  • Number of inbound and cross-links
  • Cross-browser compatibility
  • Broken links
  • Trust elements on the site
  • User-friendly navigation
  • Call-to-action characteristics
  • Fonts and graphics used