Build Visibility. Strengthen Credibility. Drive Real Business Outcomes. 

At BoardroomPR, digital marketing isn’t a standalone service; it’s an extension of your reputation. 

We help B2B companies and professional services firms turn expertise into influence, and influence into measurable growth. By integrating digital marketing with public relations, social media and video production, we ensure your brand shows up with authority everywhere your audience is paying attention. 

Because in today’s landscape, visibility alone isn’t enough. You have to be trusted before the first conversation begins. 

Schedule a Free Marketing Consultation with Us 

 

A More Strategic Approach to Digital Marketing 

Most agencies focus on clicks, impressions and surface-level engagement. 

We focus on what actually moves the needle for your business: 

  • Positioning your business as a category leader  
  • Reaching decision-makers at the right moment  
  • Supporting long, complex sales cycles  
  • Driving qualified pipeline—not just traffic  

Our approach connects digital marketing, PR and content into a unified strategy designed to build both reputation and revenue. 

 

Our Florida Digital Marketing Capabilities 

Strategic Planning & Positioning 

Every successful campaign starts with clarity. 

We define your audience, refine your messaging and align your digital strategy with your business goals, so every tactic serves a larger purpose. 

Services include: 

  • Buyer persona and journey mapping  
  • Messaging and value proposition development  
  • Channel and content strategy  

 

Content Marketing & Thought Leadership 

Your expertise is your most valuable asset, but only if it’s positioned correctly. 

We develop content that educates, builds trust and supports your sales process. 

Capabilities: 

  • Executive thought leadership programs  
  • Blog, article and long-form content creation  
  • Full-service video production 
  • Content repurposing across digital channels  

 

Search Engine Optimization (SEO) & Answer Engine Optimization (AEO) 

Today’s search landscape is evolving from search engines to answer engines. 

We help your brand get found not just in Google, but in AI-driven platforms where decision-makers increasingly look for answers. 

Our approach includes: 

  • Keyword and intent-driven SEO strategy  
  • On-page and technical optimization  
  • Authority building through integrated PR and backlinks  
  • AEO optimization for AI search, featured snippets and voice queries  
  • Structuring content to be cited and surfaced by AI tools  

 

Direct Response – Paid Media 

Precision matters more than reach. 

We design targeted campaigns that put your message in front of the right audience at the right time. 

Services include: 

  • LinkedIn Ads and B2B-focused paid campaigns  
  • Google AdWords for high-intent search visibility  
  • Account-based marketing strategies  
  • Retargeting and nurture campaigns  

 

Social Media Strategy & Management 

Social media is where reputation becomes visible and measurable. 

Our social media team builds and manages programs that reinforce your authority and keep your brand top-of-mind. 

Capabilities: 

  • Platform strategy (LinkedIn, X, Instagram, Facebook and more)  
  • Executive visibility and personal branding  
  • Content calendars and campaign execution  
  • Community management and engagement  
  • Paid social amplification  

 

Video Production & Visual Storytelling 

In a crowded digital environment, video drives attention and retention. 

Our in-house video production team creates compelling content that brings your brand and expertise to life. 

Video services include: 

  • Executive interviews and thought leadership videos  
  • Brand storytelling and company overviews  
  • Social media video content  
  • Event coverage and highlight reels  
  • Short-form and long-form video strategy  

 

Conversion Optimization & Analytics 

Traffic is only valuable if it converts. 

We continuously analyze and refine your digital presence to improve performance across the funnel. 

Services include: 

  • Landing page optimization  
  • Lead generation strategy  
  • Funnel analysis and improvements  
  • Performance tracking tied to business outcomes  

 

The BoardroomPR Advantage: Integrated PR + Digital 

Your audience doesn’t separate PR, marketing and social media—they experience one brand. 

We integrate all channels to amplify your impact: 

  • Turn media coverage into high-performing digital content  
  • Amplify earned media through social and paid campaigns  
  • Align messaging across press, digital and executive platforms  

This integrated approach ensures your brand is not only visible but credible, consistent and influential. 

 

What Success Looks Like 

Our clients don’t come to us for vanity metrics. They come for results that matter: 

  • Increased visibility among key decision-makers  
  • Stronger brand authority in competitive markets  
  • Higher-quality inbound leads  
  • More effective support for business development teams  
  • Shorter sales cycles driven by trust and recognition  

 

Our Process 

Discover
We immerse ourselves in your business, audience and objectives. 

Position
We refine your messaging and define your market differentiation. 

Execute
We deploy integrated digital, PR and content strategies. 

Analyze & Report
We track performance across channels, translating data into clear insights and actionable recommendations tied to your business goals 

Optimize
We continuously analyze performance and improve results. 

 

Best PR agency South Florida

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

When City National Bank was looking for public relations counsel, we wanted to find a firm that took the time to get to know us and what makes us unique. BoardroomPR is that partner– they understand our industry, know the communities we serve and have delivered quality results.

- Eddie Dominguez

Sr. Vice President, City National Bank

I have been a client of BoardroomPR for over 20 years. They are the best public relations firm in Florida. They are professional, insightful, intelligent, and have the ability and connections to regularly promote me and my sports and entertainment practice locally, nationally and internationally. Most recently, they were instrumental in having three incredible articles written about me, my sports practice and my attendance at the 2024 Summer Olympics in Paris, where I represented two multiple gold medal and world record holders, U.S. swimmers Caeleb Dressel and Bobby Finke. I couldn’t be more pleased with BoardroomPR and all of their staff. I highly recommend them!

- Alan Fertel

Partner at Weiss Serota Helfman Cole + Bierman

Fantastic partners! They have been a key component in our growth at RKW Residential.

- Joya Pavesi

RKW Residential, Vice President of Marketing and Strategy

We have seen terrific results through our partnership with BoardroomPR and their corporate culture has made it amazingly easy for every member of our team to engage them. BoardroomPR has put the “personal results” back in public relations.

- Peter Dyga

President & CEO Associated Builders and Contractors

We absolutely love working with the BoardroomPR team.  They have guided us in a multitude of directions, telling the St. Thomas Aquinas story to our alumni, current and potential families. They have embraced the traditions and excellence that STA continues to uphold. The team approach has been ideal for our administration.

- Margie Scott

Vice Principal, St. Thomas Aquinas High School

Hiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.

- Kenia C. Lee

Tobin, Inc./Tobin Real Estate

We really enjoy working with BoardroomPR. Lauren, Don and Angelic are professional, reliable, and consistently deliver strong PR and communications support.

- Michele Parcells

Office Administrator at Nason Yeager

“BoardroomPR has been an invaluable partner in helping the Family Resource Center fund-raise, friend-raise and become better known in the community. Their team applied its considerable skill and creativity to help raise awareness using a multi-media approach and ultimately helped us develop contacts in the community.”

- Oren Wunderman Ph.D

Executive Director, Family Resource Center

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

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Frequently Asked Marketing Questions 

What is digital marketing for B2B companies? 

Digital marketing for B2B companies focuses on reaching decision-makers, building trust and supporting longer sales cycles. It typically includes SEO, content marketing, paid media, social media, and thought leadership—all aligned to drive qualified leads and business growth. 

 

How does digital marketing work with public relations? 

Digital marketing and public relations work best when integrated. PR builds credibility through earned media, while digital marketing amplifies that visibility through search, social media and paid campaigns. Together, they create a consistent brand presence that drives both awareness and trust. 

 

What is the difference between SEO and AEO? 

SEO (Search Engine Optimization) focuses on improving your visibility in search engine results like Google.

AEO (Answer Engine Optimization) focuses on structuring content so it can be surfaced and cited by AI-driven platforms, voice assistants and featured snippets. A strong strategy today includes both. 

 

Why is thought leadership important in digital marketing? 

Thought leadership positions your company as an authority in your industry. For B2B and professional services firms, this builds trust with potential clients before they engage, making sales conversations more effective and shortening decision timelines. 

 

Which digital marketing channels are most effective for professional services firms? 

The most effective channels typically include LinkedIn, SEO-driven content, PR amplification, email marketing, and targeted paid media. The right mix depends on your audience, industry and business goals. 

 

How do you measure success in digital marketing? 

Success is measured by business impact, not just traffic. Key indicators include lead quality, conversion rates, engagement from target audiences, pipeline contribution, and overall brand visibility among decision-makers. 

 

Do I need both PR and digital marketing? 

Yes. PR builds credibility and authority, while digital marketing ensures your audience sees and engages with that credibility. Together, they create a more powerful and effective growth strategy than either can achieve alone. 

 

Ready to elevate your digital presence and your reputation?
Let’s build a strategy that positions your brand for long-term success. 

Fill out the form below to schedule your free marketing consultation.

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