BoardroomPR Digital Marketing Director Mara Gordon and Account Executive Angelic Bringas will join Crystal DeStefano, president of Strategic Communications, for an upcoming Gold Coast PR Council presentation exploring how artificial intelligence is changing the way brands communicate, market and get discovered online. 

The free virtual presentation, Mastering AI (Before It Masters You!), will take place on September 15 from 4 to 5 p.m. and is designed for Florida public relations and communications professionals, marketing teams, agencies and businesses looking to better understand how AI is rapidly changing the way they get discovered online. 

During the presentation, our digital marketing and AI experts will explore how AI-powered search has changed the way consumers and other audiences find information, including the growing importance of answer engine optimization (AEO). The discussion will also examine where traditional search engine optimization (SEO) continues to play an important role and how PR, communications and marketing strategies must evolve alongside emerging technologies. 

Topics include:

• What AEO is and why it matters for brands today 
• How AI is changing the way businesses and organizations are discovered 
• The continued role of SEO in an increasingly AI-driven search environment 
• How AI is reshaping public relations, communications and content strategies 
• What marketing and communications professionals can do to adapt and stay ahead 
• Practical insights for businesses, agencies and individuals navigating the AI revolution 

The presentation is hosted by the Gold Coast PR Council, South Florida’s largest independent organization of public relations, marketing and communications professionals, representing members throughout Palm Beach, Broward, Martin and Miami-Dade counties. 

BoardroomPR, a leading Florida AEO agency, is at the forefront of helping businesses adapt their communications strategies to the rise of AI-powered search. Through its integrated approach to strategic public relations, SEO, AEO, digital marketing, content strategy and online reputation management, the agency helps brands position themselves to be discovered not only through traditional search, but also through emerging AI platforms. 

Professionals interested in attending the free Zoom presentation can RSVP to gary@pr-bs.net to receive the meeting link. 

Angelic Bringas

Account Executive