posts under: Public Relations.

Any business owner understands their company needs solid marketing and good PR to be successful. It doesn’t matter what stage of growth you are in, clearly communicating your products, services and value proposition to the public is essential. We often hear companies say they want[...]

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When an organization’s leader is the face of the brand, its image impacts the company’s perceived character. From the White House to the coffee shop to the friendly skies, 2019 provided daily examples of how to – and how not to – respond to a[...]

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Want to reach a lot of people in a short amount of time? A press conference may be the answer. Here are a few things you should consider when planning your next news conference. Consider the Day and Time: Be sure you are giving the[...]

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While Hurricane Irma had its sights set on Florida days before a potential landfall, news agencies were in overdrive.  They were pursuing any angle they could find to fill a 24/7 news hole.   While most of the coverage focused on storm tracks, preparation tips and[...]

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