posts by: Jessica Shein.

The ability to articulate your company’s brand is essential. As a leading Florida public relations agency, we work with executives to ensure they are prepared to convey their company’s mission, values, and unique selling points. Why Brand Awareness Matters Lessons from the Campaign Trail Even presidential candidates have[...]

Read more

Remember the infamous 30-minute Domino’s guarantee? Ditched after a speeding driver’s accident. Or Chick-fil-A’s “no-hormones” pledge? Vanished after confusing and angering customers who chose its product because its poultry was hormone free. This isn’t just a national brand issue; local businesses face similar situations, from[...]

Read more

Legislative sessions are in full swing across the country. While our legislative affairs experts are tracking the bills that will affect our communities most, we’re also empowering our public relations clients to shine as thought leaders, by positioning them as experts who can analyze the potential impact of proposed and[...]

Read more