tag archive: public relations.

An important aspect of any Florida public relations campaign is thought leadership on important issues relating to your business.  It is doubly important when it is a key issue that represents a pain-point for your industry or customers.  Take skyrocketing home insurance rates and the lack of[...]

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Recently, The Walt Disney Company was front and center in a media crisis surrounding a piece of controversial legislation in the State of Florida. The company took criticism from employees, Florida’s governor, lawmakers and members of the public, leading some to wonder if all the negative[...]

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Thought leadership is an important component of any national or Florida public relations campaign. The more times a client is mentioned in the media in conjunction with a topic highlighting their expertise and unique perspective, the more they will be viewed as a credible source of insight[...]

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The pandemic changed perceptions about how business should be conducted and created new efficiencies that will endure long after it ends. Marketing professionals developed creative strategies to maintain relevancy – for themselves and their clients – in a digital-first world with scarce opportunities for in-person[...]

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The Keyes Company and its affiliate Illustrated Properties, both longtime residential real estate clients of BoardroomPR, released the quarterly Keyes/Illustrated Luxury Report. South Florida’s high-end residential market continued to experience substantial pricing gains during the third quarter of 2021, but Keyes/Illustrated raised important questions about whether supply can keep up with feverish buyer[...]

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