tag archive: public relations.

Any business owner understands their company needs solid marketing and good PR to be successful. It doesn’t matter what stage of growth you are in, clearly communicating your products, services and value proposition to the public is essential. We often hear companies say they want[...]

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Want to reach a lot of people in a short amount of time? A press conference may be the answer. Here are a few things you should consider when planning your next news conference. Consider the Day and Time: Be sure you are giving the[...]

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While Hurricane Irma had its sights set on Florida days before a potential landfall, news agencies were in overdrive.  They were pursuing any angle they could find to fill a 24/7 news hole.   While most of the coverage focused on storm tracks, preparation tips and[...]

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Fake news may be fake, but it certainly isn’t new. In fact, we’d argue that the idea that fake news is a new concept is fake news in and of itself. Boom! Though the concept – we’d previously refer to it as propaganda or a[...]

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