tag archive: public relations.

There’s nothing like a good upset during the Annual NCAA tournament – it’s what puts the ‘mad’ in March Madness. As noted in my post regarding Northwestern’s Wild(cat) ride to the tournament, the individual colleges should be using this newfound media attention as a branding[...]

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Go Cats!

March 17, 2017

March Madness has officially begun! The Annual NCAA tournament is about much more than just great sports and great TV – it’s a huge branding opportunity for the field of 64. The individual colleges included should continue to ride the wave of this newfound media[...]

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During the 89th Annual Oscars Telecast, an unprecedented error occurred when La La Land was accidentally named Best Picture in lieu of the real winner, Moonlight.  We now know that the presenters, Warren Beatty and Faye Dunaway, were handed the wrong envelope by the official[...]

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There’s nothing like a live show. Whether you’re singing along in the audience at that amazing concert or watching the team score the winning touchdown, it’s nearly impossible to replicate the authenticity and immediacy of the real-time moment. We’ve seen this mega movement towards live[...]

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Rogue One: A Star Wars Story – the latest installment in the nearly 40-year old film series – opened this weekend to a massive $155 million box office domestically, and an even more impressive $290.5 million internationally. The film is the first in the series[...]

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It’s the most wonderful time of the year – and for PR mavens, it’s busy. We’re working (work!) every holiday party, nailing the perfect gift idea for our clients, bosses, and colleagues, and of course, looking effortless in doing so. We know it’s a lot,[...]

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