You don’t need the words “SEO Expert” in your job title for Search Engine Optimization to be an important part of your job. Mastering Search Engine Optimization (SEO) is essential for communications professionals, content creators and marketers who want to make their efforts go further.[...]
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A Blog About Blogging: 7 Reasons Why It’s Important
April 23, 2024
Blogging has come a long way from a place to share personal musings to a powerful tool for businesses to engage, inform and inspire their audiences. Here are seven reasons why blogging is not just important, but indispensable to your marketing strategy. Building Authority and[...]
Read moreLegal Marketing and Communications in the 2020s: What’s the answer?
November 11, 2022
With so many platforms available to reach your clients – from social media to websites and SEO – where should law firms be investing their time and their money? BoardroomPR legal marketing professionals Don Silver and Michelle Griffith recently tackled this topic at the Association[...]
Read moreUnderstanding the beast that is Google SEO
July 28, 2022
Your Google SEO ranking is one of the most integral factors contributing to effective website exposure, being vital to a healthy stream of interactivity and organic traffic generation. SEO or Search Engine Optimization dictates which sites and locations will appear first when clients, contacts, or[...]
Read more4 Reasons Why You Should Be Using LinkedIn for Your Business
November 15, 2021
LinkedIn is one of the most popular professional networking and development platforms, and with good reason. While many are familiar with the site when it comes to personal use, it is important to also know how to utilize LinkedIn for Businesses as well. Here’s some[...]
Read moreWhen it comes to marketing, there are a wide variety of tactics out there. You need a clear and concise plan when establishing the marketing strategy that will work best for your business. Sometimes, it means skipping over the consumer entirely. Most people think marketing[...]
Read moreBoardroomPR COO Discusses Importance of Online Analytics for Miami Herald’s Business Monday
June 4, 2019
Whether it is traditional PR, social media, website performance or eNewsletter engagement, there are a ton of strategies to take advantage of when it comes to a fully integrated marketing and communications campaign for Florida businesses. But which one is the most important? With more[...]
Read moreLinkedIn is Doing Your Digital Footprint a Huge Favor
June 22, 2017
Go on Google and search your own name. You probably noticed that your LinkedIn profile is displayed on the first page of results. As The Business Journals notes, people are finding you via LinkedIn whether you like it or not. As LinkedIn starts to add in new[...]
Read moreOptimize Your Website Content for SEO
June 22, 2015
Getting your content picked up by search engines is a matter of word usage and placement. If you want to be ranked on page one of Google, make sure to follow this two-part roadmap on how to help search engines find your content. Researching Keywords:This[...]
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