posts under: Social Media.

We all know that testimonials from clients can boost credibility and positive perception of a company. But did you know that 79% of people prefer viewing a video rather than a written testimonial? In the day and age where video is ‘king’, video testimonials are easy to obtain and[...]

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You hear about them, and you may see them online, but these conspicuous characters are more than pretty faces and trendy dance videos. In today’s digital age, influencer marketing continues to be a prominent marketing tool for brands and companies seeking to connect with their[...]

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BoardroomPR influencer

Instagram Reels have become a staple component of social media marketing campaigns for industries across the board. These 3- to 90-second videos not only give brands and businesses a fresh way to engage, connect and interact with their target audience but also provide a platform[...]

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No, we are not talking about a branding iron. Rather, how to put your best digital foot forward to benefit yourself and your company. It is common to be laser-focused on your company’s image, but you don’t want to forget your most powerful marketing tool:[...]

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A new year typically brings New Year’s resolutions. Why not up your marketing game and become a published author this year? Having an article published by a third party outlet like a magazine or website is a great way to demonstrate thought leadership and create[...]

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Byline

BoardroomPR senior account executive Mara Gordon and COO Don Silver recently presented for The Jim Moran Institute for Global Entrepreneurship’s Small Business Executive Program participants. Gordon and Silver presented for their program session titled “Leveraging the Internet and Social Media” for its participants of local[...]

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