construction

BoardroomPR’s construction team generates public and industry interest in top projects and industry-specific issues around the state and country for general and contractors, subcontractors, architects, trade associations, and interior designers.

We plan and execute attention-getting integrated campaigns across multiple platforms including public relations, social media, event management, and promotion, bylined articles in trade magazines, daily and business newspapers. We helped our Florida construction industry clients reach their goals by building new relationships and strengthening existing ones.

Representative clients include Associated Builders and Contractors Florida East Coast Chapter, Cuesta Construction, Richard & Rice, MCM, Weitz Company, and Gulf Building.

Our construction public relations team secures media in outlets announcing new projects, project milestones, partnerships, community involvement, and other news in key consumer and industry publications including the South Florida Business Journal, Sun-Sentinel, Miami Herald, Palm Beach Post, Orlando Sentinel, Florida Trend, Tampa Bay Times, Florida Times-Union, Tallahassee Democrat, Florida Construction News, Construction Dive, Southeast Real Estate Business.

Top PR Social Media Firms Best PR agency South Florida Best PR firm and Crisis Management South Florida

The “dot com” industry has been very competitive and Boardroom’s media savvy and persistence cut through the clutter and got our company featured in the national media, including the Nightly Business Report. Boardroom really delivers.

- Anita Buyer

CEO, Setnor Byer Insurance & Risk

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

Boardroom communications generated tremendous news coverage for us nationally in newspapers, magazines and on television. They are a dedicated team of professionals who do whatever it takes to get the results we needed.

- Arnie Simon

Vice President, Wolfgang Puck Professional Cookware

We have seen terrific results through our partnership with BoardroomPR and their corporate culture has made it amazingly easy for every member of our team to engage them. BoardroomPR has put the “personal results” back in public relations.

- Peter Dyga

President & CEO Associated Builders and Contractors

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC are just a few examples. Boardroom’s media experts spoiled us. They also helped us successfully launch Equilibrix, our email marketing company.

- Miriam Cohen

President, SelectJOBS.com and Equilibrix

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

Fantastic partners! They have been a key component in our growth at RKW Residential.

- Joya Pavesi

RKW Residential, Vice President of Marketing and Strategy

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

- Steven Fischler

President, SRF Ventures

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects. They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

Boardroom Communications has been a great friend to Legal Aid. Their PR work, event sponsorship, Executive Council participation and business introductions have helped us tremendously. No question, Don and Julie Silver Talenfeld and their staff are first rate!

- Anthony Karrat

Executive Director, Legal Aid Services of Broward County

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ABC- Get ready ready for hurricane season from BoardroomPR on Vimeo.

BoardroomPR’s PR and marketing construction transmit news for construction and AEC clients across all key traditional and digital communications platforms. We use every opportunity to make headlines with:

New project contracts
Groundbreakings
Top-offs
Project completions
Feature articles profiling the company and its management team
Trend stories focused on the marketplace, construction techniques, materials, labor issues, sea-level rise, hurricane hardening, hot neighborhoods, and product types
Q&As on upcoming trends, policies and procedure, and technology updates
Company milestones
New executives
Strategic alliances
Land-use issues

The key is customizing the news and messaging appropriately for each PR and digital platform and having the sophistication and experience to tell the story in such a way with excellent writing, visuals, photos, and video to engage the reader, viewer or visitor, building a reputation and ultimately generating more business.

Media Relations:

Our team of Central and South Florida construction and real estate PR experts implements proactive and opportunistic campaigns to generate media coverage for clients and their projects through press announcements, expert sourcing, byline articles/Q&As, and speaking engagements and custom video production.

Press Releases:

BoardroomPR’s team includes seven former journalists with vast writing experience. Our writers know how to create well-crafted press releases to get news to a broad audience and generate media attention.

Expert Sourcing:

BoardroomPR positions real estate PR clients as experts on the Florida real estate and construction market, discussing big-picture industry trends and issues.

Copywriting:

Our team ghostwrites byline articles for clients, drafts compelling website, blog, direct mail, brochure and eNewsletter content including but not limited to blog posts and writes copy for company and project eNewsletters that get attention and create buzz.

Social Media:

BoardroomPR’s in-house Social Media team expertly creates and manages content for numerous client platforms, including Facebook, Twitter, Instagram, and LinkedIn. The team implements a coordinated plan to build Social Media presence, create awareness, and increase engagement, which will contribute to driving more website traffic and lead generation.

Marketing and Branding:

BoardroomPR’s branding pros help construction and real estate PR clients develop advertising campaigns, collateral materials, website, Social Media, and blogs to promote construction projects and the companies that build them.

Design and Printing:

Our experts help develop brands from scratch or help with a rebranding effort. BoardroomPR creates logos, marketing materials, website, blogs, and social media sites with a consistent look, feel, and messaging.

Video Production and Drone Videography:

Our team uses state-of-the-art equipment including hi-resolution video and digital cameras, drones, high-quality microphones and lights for company, project, and special events. We also offer web-quality video shooting and editing for use on social media, websites, and blogs.

Website Development and Management:

BoardroomPR has an excellent track record designing and writing websites for real estate developers, brokerages, construction companies, and others. Our team makes sure the website is visually impressive and set up correctly on the back end to improve the chances that it ranks high in search engines.

Search Engine Optimization:

BoardroomPR manages numerous SEO campaigns that have catapulted real estate and construction company PR client rankings with Google, Yahoo! and Bing to page one. Included are onsite SEO campaigns work as well as continuous link building and Internet directory management.

Online Reputation Management:

Our team offers a comprehensive online reputation management program to improve SEO campaigns over time and ensure clients penetrate hundreds of critical online databases.

Paid Search (SEM):

BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that is greatly experienced in this area. Our team has an excellent track record generating significant website traffic and converting it into high-quality leads.

If you’re looking to have your voice heard, make headlines, raise awareness of your company’s upcoming projects and been seen as a thought leader on industry-specific topics, give us a call at 954-370-8999.