posts under: AI.

If you follow the headlines, you’ve probably seen the phrase “SEO is dead.” Many people are debating if that is true or an extreme view, but in the meantime, there is a new buzzword… GEO, which stands for Generative Engine Optimization. And here’s the exciting part, well, for[...]

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It already seems like so much has happened this year, and we’re not even halfway through! Fortunately, or unfortunately, the ever-changing digital marketing landscape is no exception to constant change. As experienced Florida digital marketers, we are seeing  rapid changes in the marketplace ranging from a lot more AI-driven content and first-party data requiring businesses to adapt their campaigns. Here’s a look at 5 digital marketing[...]

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The TikTok Ban, otherwise known as the “Protecting Americans from Foreign Adversary Controlled Applications” Act, was signed into law on April 24, 2024 by President Joe Biden and is set to take effect this Sunday, January 19th.  Though American entrepreneurs are challenging the law’s constitutionality[...]

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Though AI has been around for quite some time, it seems like only recently that it has been brought to the forefront, prompting curiosity about how Florida legal marketers can harness AI. There are many reasons to incorporate these online tools, but also a few disadvantages to[...]

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