posts under: AI.

Five Digital Marketing Trends You Can’t Ignore in 2025

March 27, 2025

Mara Gordon

It already seems like so much has happened this year, and we’re not even halfway through! Fortunately, or unfortunately, the ever-changing digital marketing landscape is no exception to constant change. As experienced Florida digital marketers, we are seeing rapid changes in the marketplace ranging from a lot more AI-driven content and first-party data requiring businesses to adapt their campaigns. Here’s a look at 5 digital marketing[...]

TikTok Ban: What It Means & What To Do

January 17, 2025

Ashley Kearns

The TikTok Ban, otherwise known as the “Protecting Americans from Foreign Adversary Controlled Applications” Act, was signed into law on April 24, 2024 by President Joe Biden and is set to take effect this Sunday, January 19th. Though American entrepreneurs are challenging the law’s constitutionality[...]

2024 Inbound Conference Recap Part 1: Key Insights on AI

November 14, 2024

Ashley Kearns

Why catch feelings, when you can catch flights — flights straight to Boston for the 2024 Inbound Conference, that is. This year was my fifth time attending this major social media conference, hosted by HubSpot, where BoardroomPR Digital Marketing Director Mara Gordon and I gathered[...]

SEO Basics for Communications Pros, Content Creators and Marketers

August 27, 2024

Mara Gordon

You don’t need the words “SEO Expert” in your job title for Search Engine Optimization to be an important part of your job. Mastering Search Engine Optimization (SEO) is essential for communications professionals, content creators and marketers who want to make their efforts go further.[...]

Design Revolution: Canva’s User-Friendly Tools vs. Adobe’s Expert Features

August 7, 2024

Lindsey Robison

A successful social media campaign relies on more than just posting content; it involves targeting the right audience, creating resonating messages and developing engaging strategies. To achieve these goals, having the right tools is a must, as they allow you to create high-quality visuals and[...]

Elevate Your Professional Profile This Summer (Part One)

July 1, 2024

Jen Clarin

As we near July 4, summer is certainly in full swing. However, summer is not just about vacations – it’s also the perfect time to elevate your professional profile and engage in business development and marketing activities. As the pace of business often slows down,[...]

Midjourney AI for Beginners: A Guide for AI-Generated Artwork Creation for Your Social Media

June 25, 2024

Andrea Ugarte

Have you ever struggled to find the perfect stock photo? Well, that’s a problem of the past! Midjourney AI is here to turn your creative ideas into stunning visuals. This amazing tool lets you create AI-generated artwork for your social media pages using just text descriptions. Here’s[...]

How Legal Marketers Can Harness the Power of AI

April 4, 2024

Michelle Griffith

Though AI has been around for quite some time, it seems like only recently that it has been brought to the forefront, prompting curiosity about how Florida legal marketers can harness AI. There are many reasons to incorporate these online tools, but also a few disadvantages to[...]

4 Ways Marketing Pros Can Use AI Tools like ChatGPT and Bard

October 20, 2023

Mara Gordon

4 Ways Marketing Pros Can Use AI Tools like ChatGPT and Bard AI, AI, AI – seems like it’s all we’ve been hearing and reading about lately. But if you’re a marketer or a public relations professional, you know how powerful these tools are to help[...]

posts under: AI.

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