With enough longevity in the market, a company will face the following question: how do we stay relevant to today’s consumers while honoring the history, and the audience, that made us who we are? It’s a tricky balance, and as evidenced by the Cracker Barrel recent controversy, a[...]
Read moreposts under: Crisis Management.
Elevate Your Law Firm with BoardroomPR CLE Programs
July 31, 2025
In today’s fast-paced legal landscape, attorneys must participate in networking and legal marketing, and possess the skills to navigate client crises and build a robust professional reputation. BoardroomPR, one of Florida’s top law firm PR and marketing agencies, offers two dynamic Continuing Legal Education (CLE) programs for law firms and their attorneys: “The Role of Attorneys in a[...]
Read more
In the media relations world, there’s an important unwritten rule to follow: if you’re not the one being interviewed, don’t speak. This principle was ignored during a recent CBS News interview with former NFL coach Bill Belichick, 73. The topic of his relationship with 24-year-old Jordan Hudson came up, and when the interviewer inquired about[...]
Read more
One of the most common challenges in public relations is finding the right balance between proactive planning and reactive responsiveness. For many Florida PR professionals, a top concern is being too reactive and not in control of the narrative. With social media accelerating the spread of information (and misinformation),[...]
Read more
Key Reputational Risks Facing Businesses Filing Bankruptcy
February 6, 2025
To understand how bankruptcy can cause a crisis, first separate the legal from the public relations aspects. Lawyers experienced in filing Chapter 7, Chapter 11 and Subchapter 5 of Chapter 11 (just for small businesses) file papers with the court. The process is well-established. The[...]
Read more
Is Hollywood Giving PR a Bad Name?
January 22, 2025
A recent incident involving actor Justin Baldoni cast a shadow on the world of public relations, particularly in Hollywood. While BoardroomPR works within the realm of B2B and B2C clients, including entrepreneurs, law firms, real estate, financial services and nonprofits, we do not work in celebrity or entertainment PR. However, the tenets of our work and industry remain the[...]
Read moreYour 2025 PR Checklist: 8 Simple Tasks to Tackle Now (Part One)
December 23, 2024
The end of the year is the perfect time for often-overlooked internal and external public relations and marketing tasks—a perspective we bring as a Top-10 Florida public relations agency. By ensuring some of these basic elements are in place, you’ll set up yourself, and your[...]
Read more
The Journey from 1 to 5 Stars
November 18, 2024
In today’s digital world, your Google Reviews aren’t just feedback – they’re your business’s first impression. Think of reviews as your brand’s digital store window: they’re often the first interaction potential customers have with your brand, and we all know how crucial first impressions can[...]
Read more
Managing Communications During a Perceived Real Estate Slowdown
August 15, 2024
Anyone who has worked in real estate for an extended period knows that market cycles are simply part of the deal. Whether looking at Florida real estate in a vacuum or studying the national market, the industry’s cyclical nature is evident. BoardroomPR’s team of seasoned public[...]
Read more
Broken Promises? Here’s How to Rebuild Trust.
June 4, 2024
Remember the infamous 30-minute Domino’s guarantee? Ditched after a speeding driver’s accident. Or Chick-fil-A’s “no-hormones” pledge? Vanished after confusing and angering customers who chose its product because its poultry was hormone free. This isn’t just a national brand issue; local businesses face similar situations, from[...]
Read more