posts under: Crisis Management.

If you follow the headlines, you’ve probably seen the phrase “SEO is dead.” Many people are debating if that is true or an extreme view, but in the meantime, there is a new buzzword… GEO, which stands for Generative Engine Optimization. And here’s the exciting part, well, for[...]

Read more

Jimmy Choo dropped an ad this week featuring Sydney Sweeney as a ballet dancer (in their sky high white leather boots), and the backlash has been swift. We’re in an era where audiences are deeply attuned—not just to what’s being sold, but who is selling it, and why.[...]

Read more

In today’s fast-paced legal landscape, attorneys must participate in networking and legal marketing, and possess the skills to navigate client crises and build a robust professional reputation. BoardroomPR, one of Florida’s top law firm PR and marketing agencies, offers two dynamic Continuing Legal Education (CLE) programs for law firms and their attorneys: “The Role of Attorneys in a[...]

Read more

In the media relations world, there’s an important unwritten rule to follow: if you’re not the one being interviewed, don’t speak. This principle was ignored during a recent CBS News interview with former NFL coach Bill Belichick, 73. The topic of his relationship with 24-year-old Jordan Hudson came up, and when the interviewer inquired about[...]

Read more

One of the most common challenges in public relations is finding the right balance between proactive planning and reactive responsiveness. For many Florida PR professionals, a top concern is being too reactive and not in control of the narrative. With social media accelerating the spread of information (and misinformation),[...]

Read more

A recent incident involving actor Justin Baldoni cast a shadow on the world of public relations, particularly in Hollywood. While BoardroomPR works within the realm of B2B and B2C clients, including entrepreneurs, law firms, real estate, financial services and nonprofits, we do not work in celebrity or entertainment PR. However, the tenets of our work and industry remain the[...]

Read more

In today’s digital world, your Google Reviews aren’t just feedback – they’re your business’s first impression. Think of reviews as your brand’s digital store window: they’re often the first interaction potential customers have with your brand, and we all know how crucial first impressions can[...]

Read more