With enough longevity in the market, a company will face the following question: how do we stay relevant to today’s consumers while honoring the history, and the audience, that made us who we are? It’s a tricky balance, and as evidenced by the Cracker Barrel recent controversy, a[...]
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Law Firm Associate Marketing 101: A Beginner’s Guide to Start Your Marketing Journey (Part 2)
August 20, 2025
In Part One of this series, we explored the internal resources available to associates, from working with your marketing department to contributing to your firm’s blog. Now, we’ll take your marketing efforts beyond the office walls. For many associates, external marketing is the next step[...]
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Law Firm Associate Marketing 101: A Beginner’s Guide to Start Your Marketing Journey (Part 1)
August 13, 2025
In our decades of working with law firms, our Florida legal marketing specialists are often asked by associate attorneys, “what should I be doing?” Particularly for those who are recent graduates or new to the field, it can be challenging to craft a personal marketing plan and identify your[...]
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Beyond the Screen: Building Real Connections on Social Media
August 8, 2025
When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.[...]
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When summer hits, priorities shift. People are traveling, enjoying time outside and spending a little less time scrolling. That doesn’t mean your brand should go completely quiet on social media—it just means you can shift your digital strategy to make engagement easier and more intentional. As[...]
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Instagram is constantly evolving, introducing new features and reshaping the way content is discovered and consumed. This year, we’ve already seen updates ranging from new post dimensions in the profile feed to new ways to test your content’s performance. (If you missed it, be sure to read our blog post, What’s New on Instagram[...]
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Why Nurturing Your Network Matters
June 3, 2025
In today’s high-tech world, it’s easy to accumulate a long list of social media contacts. But when it comes down to it, how many of those relationships are truly meaningful? How many maintain their value years down the line, whether in business or life? For many Florida PR professionals, some of[...]
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Let’s be real: speaking on camera can feel uncomfortable. Even if you know your stuff, the moment that little red light turns on, it’s like your brain forgets how words work. Trust me, as a professional Florida videographer, I know. I’ve been there. I spent four years as a TV news reporter in multiple[...]
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As a top Florida public relations and digital marketing agency, at BoardroomPR we’ve had the privilege of working with incredible clients across several industries: real estate, law, finance, nonprofits, and beyond. Along the way, we’ve seen exactly what leads to strong, successful PR partnerships… and where things can get tricky. If you’re thinking[...]
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Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this two-part series, we share our firsthand experiences as experienced Florida public relations executives and discuss why[...]
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