posts under: Digital Marketing.

Let’s not sugarcoat it: AI is changing the game for video content on social media. Fast. From hyper-realistic avatars to voice cloning, automated captions to instant editing — AI tools are everywhere. And while some of it is seriously cool (hello, auto-subtitling in 12 languages), it’s becoming harder to distinguish what’s[...]

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If you follow the headlines, you’ve probably seen the phrase “SEO is dead.” Many people are debating if that is true or an extreme view, but in the meantime, there is a new buzzword… GEO, which stands for Generative Engine Optimization. And here’s the exciting part, well, for[...]

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Jimmy Choo dropped an ad this week featuring Sydney Sweeney as a ballet dancer (in their sky high white leather boots), and the backlash has been swift. We’re in an era where audiences are deeply attuned—not just to what’s being sold, but who is selling it, and why.[...]

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When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.[...]

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When summer hits, priorities shift. People are traveling, enjoying time outside and spending a little less time scrolling. That doesn’t mean your brand should go completely quiet on social media—it just means you can shift your digital strategy to make engagement easier and more intentional. As[...]

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