posts under: Digital Marketing.

Public relations is a powerful tool for a company to shape its reputation, build trust, and connect with the community. Yet, many business leaders are hesitant to fully embrace PR because of outdated or misguided beliefs. At BoardroomPR, a leading South Florida public relations agency, our team of experienced public relations professionals is often asked about these[...]

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In Part One of my series “Why Nurturing Your Network Matters,” I talked about nurturing various aspects of the network that include former colleagues, business contacts, old classmates, or even longtime friends who’ve followed your professional journey.  For many Florida PR professionals, media relationships are the most impactful and organic to cultivate. Media partners matter, and that’s where the real power of nurturing your[...]

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Let’s not sugarcoat it: AI is changing the game for video content on social media. Fast. From hyper-realistic avatars to voice cloning, automated captions to instant editing — AI tools are everywhere. And while some of it is seriously cool (hello, auto-subtitling in 12 languages), it’s becoming harder to distinguish what’s[...]

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If you follow the headlines, you’ve probably seen the phrase “SEO is dead.” Many people are debating if that is true or an extreme view, but in the meantime, there is a new buzzword… GEO, which stands for Generative Engine Optimization. And here’s the exciting part, well, for[...]

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Jimmy Choo dropped an ad this week featuring Sydney Sweeney as a ballet dancer (in their sky high white leather boots), and the backlash has been swift. We’re in an era where audiences are deeply attuned—not just to what’s being sold, but who is selling it, and why.[...]

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When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.[...]

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