Translate:

Betting on Vegas: The Comeback of Sin City’s Real Estate Market

February 10, 2015

Felipe Calderon

Veer Towers, a luxury condominium project that sits in the heart of City Center on the Las Vegas Strip, is on a roll. Pordes Residential Sales and Marketing has now sold more than 215 units worth more than $100 million in just two years.

Right now, prices are on the rise with units selling for about $500 per square foot. That’s up 12 percent from this same time last year. The Veer Towers sales team is selling about 10 units per month. Compare that to the 6 units sold in all of 2012 and the 11 units sold in 2011 by MGM.

The BoardroomPR real estate team has been involved with the project since a joint venture purchased 427 units from MGM in December 2012. At the time, the Las Vegas condo market was in the very beginning phases of recovery mode, but still had a long way to go. BoardroomPR publicists submersed themselves in the Las Vegas real estate climate, met with reporters who specialize in the market, and sent them regular updates on the progress happening at Veer. Since early 2013, Veer Towers has appeared regularly in news stories in the Las Vegas Review Journal, Las Vegas Sun and Vegas Inc. In fact, their real estate success story was also just featured in Vegas Magazine—read about it here.

tags: real estate

categorized in: Newsroom, Real Estate

let’s talk.

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects. They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

- Steven Fischler

President, SRF Ventures

We turned to BoardroomPR to help us drive awareness and branding throughout South and Central Florida and the Gulf Coast. Working with them is easy. They know their craft and ask the right questions to develop story lines that generated exposure throughout Florida and the industry.

- Mark Holmes

Marketing Director, EASTERN FINANCIAL CREDIT UNION

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

Boardroom Communications has been a great friend to Legal Aid. Their PR work, event sponsorship, Executive Council participation and business introductions have helped us tremendously. No question, Don and Julie Silver Talenfeld and their staff are first rate!

- Anthony Karrat

Executive Director, Legal Aid Services of Broward County

Boardroom communications generated tremendous news coverage for us nationally in newspapers, magazines and on television. They are a dedicated team of professionals who do whatever it takes to get the results we needed.

- Arnie Simon

Vice President, Wolfgang Puck Professional Cookware

The BoardroomPR team has played a critical role in helping us elevate the Bento brand and share the news of our statewide expansion through traditional media, social media and event planning. They worked closely with our marketing team and have been integral in creating awareness for our restaurant openings. They are a pleasure to work with.

- Johnny Tung

Owner, Bento Asian Kitchen & Sushi

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk. They work well with our team and do whatever it takes to get the job done.

- Art Falcone

CEO & Managing Principal, Encore Capital Management

BoardroomPR always delivers prompt, quality service, keeping our firm at the forefront of the accounting industry. Their team is creative, knowledgeable, effective and driven. Their work has helped our firm achieve its “Top 25 Litigation Support Accounting Firms” ranking.

- Alan Fiske

Managing Director, Fiske & Co.

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

- Shane Samole

President, PoolCandy