One of the key aspects of South Florida legal marketing is learning how to effectively work with the media. Fostering positive relationships with key reporters and publications that cover the legal industry is essential to elevating a law firm’s image and brand. To help educate legal marketers about the key players in the South Florida legal media market, the Legal Marketing Association’s South Florida City Group is hosting an informative and interactive panel discussion featuring key local journalists who cover the business and legal news in the South Florida.

If your firm is interested in becoming more visible in the media, these panelists will help you understand how to approach reporters with an effective pitch. You will also learn how a professional or a practice area can be positioned as a valuable resource for the appropriate media contacts and how to garner visibility for you and your firm by creating opportunities for interviews, quotes, commentary and media placements.

BoardroomPR’s Vice President Jennifer Clarin will be moderating this panel which will include such media as Ina Cordle with Real Deal, Carolina Bolado with Law360, George Haj with the Daily Business Review, David Lyons with Executive South Florida, Terence Shephard with WLRN radio/Herald News and Richard Westlund with the South Florida Legal Guide.

The event is on February 26 from 11:30-1 p.m. at Florida International University’s School of Law. We hope to see you there!

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