Believe it or not, there is more to Instagram than posting that great selfie or a picture of your mouth-watering dinner from last night. According to Nielsen, 46% of buyers check social media before making a purchase decision. And a 2015 study conducted by Simply[...]
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With 1.44 billion monthly active users to date, it’s no surprise that Facebook has become one of the most successful ways to market a business online. Knowing how to properly engage with followers is one of the most important aspects to consider when building and[...]
Read moreCorporate Citizenship is a must in business
July 2, 2015
The line “It’s all business” just doesn’t fly anymore. Companies need to do more than just be great at their business – they must also recognize the importance of corporate citizenship. In the financial world, this means companies and their executives must meet the legal,[...]
Read moreIn today’s day of electronic media pushing stories out further than ever before, it is sometimes incumbent upon companies that wish to get their version of a story out to do their own paid public affairs campaigns. While this is not always the answer, there[...]
Read moreFootball Hall-of-Famer and former Miami Dolphin Dwight Stephenson and Miss Hollywood U.S.A. were just two of the South Florida homegrown names who participated in the Broward staple Jail & Bail event this week. This four-day event raised $40,000 on its first day for the American[...]
Read moreMore Brands Support LGBT Community
June 24, 2015
Big-name brands are coming out in large numbers to publically support LGBT (lesbian, gay, bisexual, and transgender) couples and Pride Month, according to PR Daily. From small sports franchises to global corporations, companies are taking a stand with the LGBT community. Recently, during Pride Month,[...]
Read moreOptimize Your Website Content for SEO
June 22, 2015
Getting your content picked up by search engines is a matter of word usage and placement. If you want to be ranked on page one of Google, make sure to follow this two-part roadmap on how to help search engines find your content. Researching Keywords:This[...]
Read moreWith 300 million monthly users and more than 75 million daily users, Instagram has taken over the title as the fastest-growing social media site – and there are no signs it of slowing down. There is no doubt that Instagram has transformed the way users[...]
Read moreMaking Facebook Work for You
June 21, 2015
Facebook’s information overload has become a pain for many of its 1.4 billion users, according to a recent Wall Street Journal article. However, while we could all stop using the social media site at any time, we choose not to. Instead of continuing to complain[...]
Read more“Ice Bucket Challenge” Wins Facebook Award
June 18, 2015
This year the “Ice Bucket Challenge” won the Blue Award in the fourth annual Facebook Awards. This viral marketing campaign reached millions and helped raise millions of dollars for ALS charities. Grandparents, Bosses, Teachers and even your mailman were getting involved! This campaign proved the[...]
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