Digital Public Relations Agency in South Florida

BoardroomPR: Your Trusted Florida Digital Public Relations Agency

At BoardroomPR, we are an award-winning Florida public relations agency dedicated to helping entrepreneurs, business leaders and real estate executives boost visibility, strengthen reputation, and engage audiences through strategic, results-driven public relations campaigns. We pride ourselves on being a top-tier digital marketing agency with a proven track record of helping businesses in Florida and beyond achieve their PR goals. With a team of former journalists, marketing executives, and PR professionals, our team understands the nuances of media relations, crisis management, content creation, and public outreach, ensuring that your communications reach the right audience at the right time.

Whether you’re a growing startup, a mid-size business, or an established corporation, BoardroomPR provides the expertise and resources to elevate your brand, build trust, and position your company as a leader in your industry. Our approach to public relations is rooted in understanding your unique business objectives and crafting a customized strategy that aligns with those goals.

From crafting compelling press releases to producing high-quality video campaigns, managing social media, or securing trade journal coverage, we ensure your communications resonate with your customers, stakeholders, and the community at large. Our goal is to position your brand as a leader in your industry while navigating the challenges that come with public perception and media coverage. BoardroomPR is dedicated to enhancing your brand’s presence and securing its place in the spotlight. With BoardroomPR by your side, you can trust that your public relations efforts will be handled with professionalism, creativity, and a dedication to your success.

FAQs About Working with a Public Relations Agency

What is a public relations agency?

A public relations agency develops and executes integrated communication strategies designed to protect, strengthen, and develop a client’s brand. Public relations management services include media relations, content creation, crisis management, internal communications, online reputation building, and public outreach. The goal is to shape public perception, maintain positive relationships with key stakeholders, and ensure your brand is consistently represented in the best possible light across all channels.

How can your company benefit from a public relations campaign?

Public relations campaigns can benefit your business by improving brand visibility, increasing media coverage, enhancing customer relationships, positioning your company as an industry leader, and engaging employees, stakeholders, and the community. It can also help mitigate negative publicity, manage crises, and ensure consistent messaging across all platforms.

A strong PR strategy can position your business as an industry leader and foster trust with your target audience. Without PR, companies risk inconsistent messaging, missed opportunities, and reputational setbacks during critical moments.

How do I get started with BoardroomPR public relations agency?

Getting started with BoardroomPR is simple! Contact us today to schedule a consultation. We’ll learn about your business, goals, and challenges, then create a custom public relations plan designed to meet your unique needs. Whether you’re looking to improve your company’s media coverage, build brand awareness, or manage a crisis, we have the tools and experience to help you achieve your objectives.

What is B2B public relations?

B2B (business-to-business) public relations focuses on building credibility, trust, and visibility among professional audiences such as executives, decision-makers, investors and industry stakeholders. B2B PR emphasizes thought leadership, trade media placements, speaking opportunities, white papers, case studies and executive profiling to position a company as an authority in its sector. At BoardroomPR, B2B PR strategies are designed to support long-term business growth, strengthen industry relationships and influence purchasing decisions through earned media and strategic storytelling.

What is B2C public relations?

B2C (business-to-consumer) public relations focuses on reaching and engaging consumers through mainstream media, digital outlets, social platforms and influencer partnerships. B2C PR campaigns aim to increase brand awareness, drive engagement, and build emotional connections with target audiences. This includes lifestyle media outreach, local and national press coverage, product launches, community engagement and experiential events. BoardroomPR creates B2C PR strategies that tell compelling stories, spark interest, and keep brands top-of-mind with consumers.

What is public affairs?

Public affairs focuses on managing communications between organizations and public-sector audiences, including government agencies, regulators, elected officials and community leaders. Public affairs strategies are designed to build credibility, navigate regulatory environments, support policy initiatives, and engage communities on issues that impact business operations. At BoardroomPR, public affairs efforts often include stakeholder outreach, community engagement, issue management and strategic messaging to ensure organizations communicate clearly, responsibly and effectively in complex public and regulatory landscapes.

What is internal PR and why is it important?

Internal public relations focuses on communicating with employees, leadership and internal stakeholders to ensure alignment, transparency and engagement. Strong internal PR supports company culture, recruitment, retention and productivity while helping teams understand business priorities and changes. BoardroomPR supports internal PR through tools such as internal newsletters, CEO fireside chats, leadership videos, departmental updates and internal crisis communications. These initiatives give employees a voice, highlight key management perspectives and foster trust across the organization. Effective internal PR ensures employees are informed, engaged and aligned, making them powerful ambassadors for the brand.

What is external PR and why is it important?

External public relations focuses on how a company communicates with audiences outside the organization, including customers, media, investors, communities, government agencies and industry stakeholders. External PR builds brand awareness, manages reputation, supports growth initiatives and strengthens relationships with key audiences. Through media relations, trade publication coverage, thought leadership, events, community outreach and crisis management, BoardroomPR ensures your brand’s message is consistent, credible and impactful. External PR is essential for shaping public perception, building trust, and protecting your brand in both opportunity-driven and high-stakes situations.

How does public relations integrate with social media and video campaigns?

Public relations works hand-in-hand with social media and video campaigns to amplify earned media, reinforce messaging, and extend the reach of PR campaigns. Media coverage can be repurposed across social platforms, while video content, such as executive interviews, behind-the-scenes footage, event highlights and thought leadership pieces, adds authenticity and engagement. At BoardroomPR, we integrate PR, social media and video to create cohesive, multi-channel campaigns that tell a consistent story. This approach strengthens visibility, drives engagement, and ensures your message reaches audiences wherever they consume content, online, on social platforms and across traditional media.

Why are trade journals important in a public relations strategy?

Trade journals play a critical role in building credibility and authority within your industry by positioning your company and leadership team as subject-matter experts. Coverage in respected trade publications increases visibility among decision-makers, influencers and referral sources who actively follow industry news and trends. Trade media placements support both B2B and B2C organizations by reinforcing expertise, driving qualified interest and strengthening trust with key stakeholders. At BoardroomPR, we strategically pitch and place stories in top trade journals to ensure your brand is consistently recognized where it matters most.

What makes BoardroomPR different from other PR agencies?

BoardroomPR specializes in customized, integrated PR campaigns that combine traditional and digital media strategies. We leverage social media, search enginge optimization (SEO), video, website content and internal and external communications to ensure your message reaches the right audience on the right platform. We don’t rely on one-size-fits-all approaches; instead, we tailor every strategy to your specific goals, industry, and audience. What truly sets us apart is our entrepreneurial, opportunistic mindset. We think like business owners, not just consultants, constantly identifying timely opportunities, emerging trends and news hooks that can elevate your brand. Our team moves quickly, adapts strategies in real time, and capitalizes on moments that create meaningful visibility. Combined with deep expertise in media relations, crisis management and content marketing, this approach ensures your brand is amplified strategically and effectively across all channels.

Many thanks to the more than 60 PR professionals who attended yesterday’s Goldcoast PR Council meeting on AI Tips for PR – and special thanks to the presenters from Boardroom PR: Daniel Benjamin, Mara Gordon and Ashley Kearns.

- Gary Schweikhart

Co-Founder, Goldcoast PR Council

BoardroomPR did an excellent job of getting our name out into the community. I was very pleased with their services and highly recommend them.

- David Schulman

General Agent, DBS Financial / Mass Mutual

Boardroom communications is a top-notch PR firm that has amazing contacts to connect its clients with media sources for significant exposure. Todd Templin is creative and always thinking about his clients and how he can best serve them and their needs! I highly recommend Todd and his team at Boardroom!

- Beth Azor

Azor Advisory Services

I am not sure where our non-profit would be without BoardroomPR, but I do know that with their great public relations services and guidance we are able to raise several million dollars in private funding every year! No South Florida charity or corporation should be without them!

- Sarah Franco

Executive Director JAFCO

Boardroom has been a strategic partner supporting our business growth and brand expansion. The personal interaction with Eric and Daniel and their incredible focus to meet deadlines with quality content has propelled KWPMC as a market leader.

- Tim O’Keefe

Partner | KWPMC

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects. They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

When I need someone to handle PR for one of my clients, I turn to BoardroomPR. These guys always deliver and never disappoint. Simply put, they get the job done.

- Alicia Laszewski

CMO, C3/Customer Contact Channels

We turned to BoardroomPR to help us drive awareness and branding throughout South and Central Florida and the Gulf Coast. Working with them is easy. They know their craft and ask the right questions to develop story lines that generated exposure throughout Florida and the industry.

- Mark Holmes

Marketing Director, EASTERN FINANCIAL CREDIT UNION

Let Us Help You Reach Your Business Goals

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Customizing Your Public Relations Plan to Achieve Your Goals

At BoardroomPR, Florida public relations management firm, we believe in the power of a personalized public relations plan that’s tailored to your unique goals. We understand that each business is different, which is why we take the time to get to know your company, your target audience, and your communication objectives, so every campaign is designed to deliver measurable results.

Our customized PR plans incorporate a wide range of services designed to connect you with key audiences and media outlets, including both traditional media and digital platforms. We use data-driven insights to track performance, ensuring your campaigns are effective and adaptable. From press releases and media outreach to social media campaigns, video production, presentations, brochures, speeches, and event promotion, we make sure your message is seen, heard, and remembered.

Our PR approach also includes both internal and external communications. With internal PR, we ensure to engage your employees, support you in your recruitment efforts, implement initiatives to build company culture, and keep your teams aligned. With external PR, we ensure to reach your customers, prospective clients, media outlets, industry peers, referral sources, key groups like government agencies, and the broader community to raise awareness and establish thought leadership. This approach ensures that our efforts are focused on achieving the outcomes that matter most to you

What We Do for You with Our PR Management Services

Press Releases:

Press releases are an effective tool to communicate important messages from your company. Content could encompass news regarding expansion, new product or service offerings, emerging trends, lawsuits, recently concluded transactions, noteworthy new hires or awards, company milestones and other honors. These are all positive, important things you want your customers, prospects and perhaps the public at large to know about. BoardroomPR has a staff of seasoned writers, including many former journalists, who know how to craft compelling narratives that will get reporters’ and editors’ attention. Through our personal media contacts, we will create a customized distribution list of reporters and editors that will be most interested in what you have to say. Once we send out the announcements, we follow up directly to get your news placed.

Media Relations and Thought Leadership:

In addition to drafting compelling press releases, we will work to get your executives and subject-matter experts quoted in stories, positioning them as authoritative, knowledgeable and credible sources that align with the company’s core areas of expertise. In many instances, our clients are interviewed on news stories regarding the economy and industry trends. Visibility in major newspapers and on television and podcasts contributes to building brand recognition and credibility for the business and its key leaders. We ensure your message reaches the right audience at the right time.

Byline Articles and Op-Eds:

Byline articles and opinion pieces offer valuable opportunities for executives and professionals to be published in publications, trade journals and newsletters, establishing them as thought leaders in their respective fields. BoardroomPR publicists are adept at conceptualizing timely and informative guest column and opinion piece ideas and placing them in strategic publications. We work closely with you and the editors to ensure the articles are well-conceived and written with the right audience in mind. Published articles not only serve as additional marketing materials in reprints and handouts but are also effective tools to enhance your website, blog and social media presence.

Media Training:

Once it is determined who will become the company’s spokesperson(s), we will conduct a media training session to cover the fundamentals of interviews. Our media relations professionals will also prepare you and your employees for each interview as they come up. We do the advance work with reporters to minimize the possibility of any unforeseen surprises. BoardroomPR offers advanced crisis management and communications planning, as well as on-camera training for your company’s spokespersons.

Editorial Calendar Monitoring:

In addition to our frequent contact with the media, BoardroomPR identifies editorial opportunities for its clients by tracking planned stories and special sections on editorial calendars published by business and trade publications. We also have access to databases that deliver story leads daily. Quite frequently, our clients are offered as valuable sources for such stories.

Crisis Management:

We have one of Florida’s top crisis management practices catering to a diverse clientele including large corporations, entrepreneurs, not-for-profits, attorneys, lobbyists and public sector entities. We respond to critical, bet-the-ranch matters such as investigations, lawsuits, land-use issues, natural and man-made disasters, environmental situations, crime, accidents, public health emergencies, bid disputes, investigations and allegations of wrongdoing. Crises can hit companies from any angle at any time. While it’s up to you to avoid most disasters, it’s up to your crisis management firm to help control the fallout. Utilizing time-tested strategies, we assist companies, firms, and individuals to respond sensibly and e!ectively to any situation where it must deal with a sudden, significant, and unpredictable adverse event.

Brand Strategy Development:

We work with you to craft a clear, compelling brand narrative that aligns with your values, resonates with your target audience, and reinforces your industry leadership. Our tailored strategies ensure your message aligns with your company’s goals.

Community Outreach:

Giving back to the community is an excellent strategy to enhance your organization’s visibility for a nominal investment, while also achieving the goal of helping others and cultivating new relationships. Our senior management team is very active in the communities in which we serve. We can guide your firm toward impactful opportunities that help make the best business connections. By providing us with an idea of the causes you care about and the types of people you want to meet, we will create a customized community involvement plan tailored to your company’s goals.

New Business and Relationship Development:

We are very adept at – and conscious of – connecting our clients with each other to build relationships or do business with one another. We regularly make introductions at an event, by setting up a lunch meeting, or by setting up a continuing education presentation.

Industry Relations:

BoardroomPR is knowledgeable about various industry-focused associations and will assist you in making informed decisions on which to join. Whether it is a new trade show booth, event selection or marketing strategy, we have the experience to make your trade show investments pay o! with new relationships and hopefully new business.

Social Media Marketing and Management:

BoardroomPR’s social media department is equipped with creators, storytellers, analysts, multimedia specialists, and social media strategists dedicated to delivering high-value, results-driven campaigns for the firm’s clients. Our expertise spans across Meta (Facebook and Instagram), Instagram Reels, YouTube, YouTube Shorts, X (formerly Twitter), LinkedIn, LinkedIn Executive Profile Management and Google Business Profile. Our team excels in visual storytelling and staying ahead of the latest trends, ensuring your business’s narrative resonates with your audience. We build brands, grow businesses, generate leads and drive conversions. We make you look good. Promise. We manage your social media presence to engage with your audience, increase brand awareness, and drive results. Our team creates impactful content to share and implements strategies that keep your social channels vibrant and effective.

Content Creation:

Users seek intimate, personalized experiences on social media. Our award-winning social media department specializes in creating content that caters to how your audience uses each platform and how they like to receive information. We call it creating meaningful interactions—because these interactions transform visitors into followers, friends, and customers. From vivid imagery and video to eye-catching animation and customized graphics, we integrate the latest social media trends with top-notch multimedia software to develop content that gets you the desired results.

Video Production:

One of the key components of a successful social media campaign is video. Our team of video production experts, many of whom are former television journalists, strive to create interactive experiences for users that convey your narrative in an easy and relatable way. Social media platforms like Facebook and Instagram favor video content, which grabs attention and gets people talking. This can lead to a dramatic increase in engagement compared to traditional methods like print and direct mail.

Social Media Community Management:

Our social media team goes beyond just posting content – they spark conversations and actively foster a two-way dialogue! We promptly respond to comments and messages, building trust and a sense of community with your audience. These real-time interactions not only show you care, but also boost engagement, which helps your brand stand out on social media algorithms. By closely monitoring sentiment, we gain valuable insights into how our followers truly feel about our brand, allowing us to continuously improve and connect on a deeper level.

Online Reputation Management:

We understand the critical importance of maintaining a positive online reputation. Our comprehensive online reputation management services are designed to monitor social media channels, review sites, and other online platforms to keep track of what users are saying about your business. This expertise spans more than three decades as one of Florida’s top Crisis Management Consultants. We know how to craft thoughtful, strategic responses on your behalf, addressing concerns and engaging with your audience to build trust and credibility. By proactively managing your online presence, we help you avoid potential crises and maintain a strong, positive image in the digital landscape.

Influencers:

Influencer engagement is a powerful extension of a comprehensive public relations strategy when approached thoughtfully and strategically. At BoardroomPR, we focus on identifying and building relationships with influencers, thought leaders, industry experts, and credible voices who align with your brand’s values, audience, and business objectives, not just follower counts. Our influencer strategies prioritize authenticity and impact, whether that means working with industry-specific influencers for B2B campaigns, community leaders for local and regional outreach, or respected public figures and content creators for broader consumer engagement. We manage outreach, messaging, and coordination to ensure influencer collaborations support your overall PR goals and reinforce consistent brand positioning.

Digital Marketing and Lead Generation:

In addition to our social media expertise, we offer comprehensive digital marketing and lead generation services. We integrate social media strategies with broader digital marketing efforts, ensuring a cohesive approach that maximizes your reach and effectiveness. Our lead generation campaigns are designed to attract qualified prospects, nurture them through targeted content, and convert them into loyal customers. By leveraging advanced analytics and performance tracking, we continuously optimize our strategies to deliver the best possible results for your business.

Contact Us Today for Expert PR Management Services in Florida and Beyond

Are you ready to elevate your brand with expert public relations management? At BoardroomPR, trusted PR management company, we are here to provide you with top-tier PR services tailored to your unique needs. Whether you’re looking to enhance your media presence, manage a crisis, or strategically grow your brand, our experienced Florida marketing agency offers the expertise and resources to get you there. Our dedicated team of former journalists, marketing executives, and PR professionals is committed to creating customized PR solutions that drive results, strengthen your communications channel, and put your brand in the spotlight.

Choosing an award-winning PR management firm means you’re partnering with a team that has a proven track record of success. With years of experience, we understand the nuances of the Florida market and know how to effectively navigate it. From securing media coverage and producing video content to managing crises and building thought leadership, we provide the expertise and tools to strengthen your brand reputation, increase visibility, and achieve measurable business outcomes.

Our firm’s reputation speaks for itself, and we take pride in helping our clients achieve their PR goals with a level of excellence that stands out in the industry. As your trusted partner, we craft strategies designed for long-term growth, ensuring your brand remains relevant and impactful well beyond today’s date. When you hire BoardroomPR, you’re not just hiring a firm; you’re gaining a partner dedicated to your brand’s success. We go beyond traditional PR methods, utilizing the latest tools and strategies to ensure your brand stands out in today’s competitive marketplace. Contact us today to learn more about how our award-winning PR management services can transform your business and take your public relations and communications efforts to the next level.

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