tag archive: Thought Leadership.

From Hurricane Season to Headlines: How Newsjacking Builds Thought Leadership for Opportunistic Florida Businesses That Capitalize on the PR Potential

September 14, 2026

Rachel Sharpe

NOAA’s updated outlook predicts a 75% chance of a below-normal 2026 Atlantic hurricane season. But for Florida businesses, a quieter forecast does not mean the risk—or opportunity to inform—disappears. Companies are entering the peak months of hurricane season as communities continue to evaluate disaster preparedness, infrastructure resilience and[...]

What AI Search Is Really Pulling From… and Why LinkedIn Is Winning

July 14, 2026

Lauren Berger

If you are thinking about posting more on LinkedIn, this might be your sign. As AI continues to change how people search for information, new data signals where those answers are actually coming from, and new research shows LinkedIn is rising to the top. Two[...]

6 PR Trends to Watch in 2026 (and Why They Matter for Your Business)

January 2, 2026

Lauren Berger

A new year brings new goals, opportunities, and trends to try and keep up with! As we enter 2026, businesses need to know this: strategic communication is more important than ever. Whether you’re a local business, national brand, or industry leader, partnering with the right public relations agency can help you stand out,[...]

PR Is More Important Than Ever… Just Ask AI

September 5, 2025

Lauren Berger

If you follow the headlines, you’ve probably seen the phrase “SEO is dead.” Many people are debating if that is true or an extreme view, but in the meantime, there is a new buzzword… GEO, which stands for Generative Engine Optimization. And here’s the exciting part, well, for[...]

Why Taking on Leadership Roles Can Shape Your PR Career and Our Industry

November 26, 2024

Daniel Benjamin

Over the past two years, as a Florida public relations professional at BoardroomPR, I had the incredible opportunity to lead both the South Florida Legal Marketing Association and the Gold Coast PR Council. Stepping into these leadership roles was a truly transformative experience, both personally[...]

Thought Leadership and the Role it Plays in Your PR Plan

April 27, 2023

Jen Clarin

Thought leadership is a great way to establish expertise and credibility in a particular industry or field. It’s arguably one of the most powerful public relations strategies out there today, and if you’re not using it as a part of your marketing strategy, you certainly[...]

What is Thought Leadership – And Why Does It Matter?

June 16, 2021

Julie Talenfeld

Perhaps the most important quality for an attorney, business leader, or marketer is strong communications skills. The ability to communicate your ideas to your colleagues and clients speaks directly to your potential level of impact in the workplace. But it’s not enough to be a[...]