BoardroomPR is a digital-PR marketing firm  and SEO Agency provider serving Florida public relations clients. In today’s hyper-competitive business environment, having a high degree of online visibility and a compelling message is essential for your success.  Consumers and business decision makers now use the internet as their primary resource of research in deciding who to buy from or hire for professional services. Today, there are over 5.5 billion Google internet searches each day. When people and businesses can easily find your optimized website on their mobile device or desktop computer, your business development and sales process can begin.

A little background: Search Engine Optimization (SEO) is the process of increasing the visibility of a website. Experts study how Google and others rank websites and pages and then use that knowledge to influence the organic or natural search engine ranking for a particular keyword phrase. In other words, our SEO Agency helps websites rank higher for specific, targeted keyword phrases that can generate qualified prospects and revenue-producing customers. Currently, Google search generates over 70% of the total market of search queries and is the major platform for our SEO agency activities and results-driven performance.

Each BoardroomPR Search Engine Campaign is carefully analyzed, from which a custom SEO game plan is crafted and implemented to maximize the campaign’s efficiency and long-term results.

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We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

- Jamie Cole

Managing Director, Weiss Serota, et al.

I am not sure where our non-profit would be without BoardroomPR, but I do know that with their great public relations services and guidance we are able to raise several million dollars in private funding every year! No South Florida charity or corporation should be without them!

- Sarah Franco

Executive Director JAFCO

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

- Steven Fischler

President, SRF Ventures

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

Hiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.

- Kenia C. Lee

Tobin, Inc./Tobin Real Estate

Many thanks to the more than 60 PR professionals who attended yesterday’s Goldcoast PR Council meeting on AI Tips for PR – and special thanks to the presenters from Boardroom PR: Daniel Benjamin, Mara Gordon and Ashley Kearns.

- Gary Schweikhart

Co-Founder, Goldcoast PR Council

We turned to BoardroomPR to help us drive awareness and branding throughout South and Central Florida and the Gulf Coast. Working with them is easy. They know their craft and ask the right questions to develop story lines that generated exposure throughout Florida and the industry.

- Mark Holmes

Marketing Director, EASTERN FINANCIAL CREDIT UNION

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a  influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

- Shane Samole

President, PoolCandy

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

see our work.

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seo

search engine optimization process:

  • Conduct strategic analysis of the client’s unique business niche online competition and opportunities
  • Identify the most valuable search keyword phrases
  • Review all existing website content pages and SEO architecture – changes recommended
  • Make an in-depth study of existing “on-page” SEO formatting and custom re-writing of page URL addresses, title tags, page descriptions, and meta keywords
  • Each month, create high-quality inbound links utilizing anchor text keyword from a proprietary private blog network
  • Closely monitor campaign progress and give client clear concise monthly rankings reports of Google keyword search engine results
  • Grow website traffic monthly, and number of keywords on Google page 1
  • Explore the opportunity of creating additional strategic web pages targeting keywords for “city” locations, niche products and or events
  • Review existing blog and give recommendations in regards to how to maximize SEO benefits via blog cross-linking
  • Integrate campaign with Google analytics, webmaster tools, Google business listing, and other directory listings and assets
  • Report campaign results from monthly via personal consultations and closely review client feedback to quantify campaigns ROI and discuss additional growth opportunities

our search engine optimization process

1. Create Crawlable Link Structures

Just as search engines need to see content to list pages in their massive keyword-based indexes, they also need to see links to find the content in the first place. A crawlable link structure — one that lets Google’s web crawlers browse the pathways of a website—is vital to them finding all of the web pages. Hundreds of thousands of sites make the critical mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search results.

2. Avoid Duplicate Content

Duplicate content is one of the most troublesome problems any website can face. Over the past few years, search engines have cracked down on pages with thin or duplicate content by assigning them lower rankings. Make sure old or redundant pages are removed from your website hosting account.

3. Focus on Internal Linking

Internal linking helps to build page authority and allows your readers to navigate easily within your website. If you provide them with further relevant reading options, they will be tempted to stay on your site longer. It is also a signal to search engine like Google that your website is appropriate for important keywords in your niche business.

4. Increase the word count on each of your web pages

Google wants substance, evidence, and facts from authority entities in your business niche. Longer text content ranks significantly higher in organic search than shorter content pages. The average number of words of Google Page 1 website is over 1,700 words. Give Google and your website visitors what they want: interesting, meaningful, and detailed content on your products and services.

5. Study the website of a high-ranking competitor

There are a considerable number of tools available to compare your website SEO characteristics with your competitors’ site. But don’t merely steal their content and mimic their website attributes. The goal is to understand what Google likes about their website and for you to provide excellent content and a more robust and engaging website experience vs. your competitor.

Some of these characteristics can be technically quantitative on how your website functions while other elements can be more aesthetic and subjective. Study both quantitative and qualitative attributes of the website that Google favors in your niche market:

  • Page load time
  • Number of inbound and cross-links
  • Cross-browser compatibility
  • Broken links
  • Trust elements on the site
  • User-friendly navigation
  • Call-to-action characteristics
  • Fonts and graphics used

6. Social Media Reach and Interaction with your website

Social media PR activity can give you an in-depth insight into why your competitors might rank higher than you in Search Engine Result Pages. Social media signals can contribute significantly to website ranking. Check which social media sites your competitors are visible on, their level of engagement on those sites, their number of followers/fans, and how often they interact with their followers on each platform. Also, check the average number of shares they get over a period of time on social media.

integrated internet marketing – bringing the pieces together

Google My Business

Google My Business is a great and arguably essential tool that should be utilized to its fullest potential by nearly every business. When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the three pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times. We do this by directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.

Search Engine Optimization

Search engine optimization is essential because it is not just about understanding algorithms. Good SEO practices improve the web visitor experience and usability of a web site. Users trust search engines, and having a presence in the top positions for the keywords the user is searching increases the website’s trust.

Local Online Marketing

Google Maps and Yelp are just some of the many local directories on the internet. As a South Florida SEO company, BoardroomPR will ensure that you will be found wherever your customers are looking for you. There are possible niche directory services specific to your industry that will allow you to create a customizable web page and create valuable links to your website and content. The BoardroomPR team can find and create these business listings for you.

Social Media Optimization

Over 1 billion people are active on social networks. Benefit from the potential of Facebook and other social networks to strengthen your online brand image and build excellent customer relations. Social Media websites such as Facebook and Twitter, can create meaningful website traffic to your website, which can help bolster your rankings in Google search results by producing evidence that your website is engaging with web users.

Google AdWords PPC Campaigns

It’s a fact, Google AdWords or Pay-per-click Search Engine Marketing (SEM) campaigns can work faster than a comprehensive Search Engine Optimization Campaign. Also, these campaigns can be extremely profitable and advisable when the pay-per-click cost is modest compared to the revenue that a new client or customer may produce.

If you have a big-ticket niche product that sells for hundreds of thousands of dollars and the cost per click is only a few dollars, then pay per click can be an instant fast track method to grow your business. A revenue-producing PPC campaign can target your most valuable keywords within a tight geographical area, thus giving your business instant visibility and qualified website visitors.

Facebook Ads and Boost Posts

A significant benefit of Facebook advertising is its ability to reach your exact audience at a modest cost. Facebook is the most targeted form of advertising ever created. You can advertise to Facebook members by age, interests, behavior, home ownership, and location.

A Facebook marketing campaign can also be extremely profitable when your product has a visual appeal or is something that many people within an interest will share socially with their friends. The key is that the product or service must be harmonious and welcome on a social media platform. A standard Facebook advertising strategy is to create a boosted post, which is essentially an interesting and engaging post that has the capability of creating a revenue.

Video and YouTube Marketing

YouTube is the second most-popular search engine and the third most-visited website worldwide, behind Google and Facebook. In recent years, online video use has grown exponentially, with over 4 billion videos viewed daily. Your business can reach your target audience, both by creating videos on the YouTube platform and advertising your business on other people’s videos. Also, you can publish your YouTube business message videos to your website and all your social media platforms. The significant aspect is that your content is viewable and sharable 24 hours a day and never dies. It’s like have a TV commercial that always runs. The key is to make the content and channel exciting and engaging enough to create fans that are willing to share your content.

Today, it’s likely that a variety of internet marketing and conventional marketing and PR strategies are required to meet your most ambitious marketing and growth objectives. BoardroomPR’s broadly experienced and highly qualified SEO Consultants can create a custom and integrated marketing solution to take your business to the next level. But you have to take action to get the results you deserve.