archives.

While Hurricane Irma had its sights set on Florida days before a potential landfall, news agencies were in overdrive.  They were pursuing any angle they could find to fill a 24/7 news hole.   While most of the coverage focused on storm tracks, preparation tips and[...]

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Yes — social media allows businesses to have direct communication with their target audience. On these platforms, businesses can engage in two-way conversations where they’re ultimately building individual relationships. But like any relationship, there can be disagreements and negative feelings expressed on these platforms, which[...]

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