Hurricane Coverage Provides PR Opportunities
While Hurricane Irma had its sights set on Florida days before a potential landfall, news agencies were in overdrive. They were pursuing any angle they could find to fill a 24/7 news hole. While most of the coverage focused on storm tracks, preparation tips and evacuation plans, others examined how the hurricane might affect specific industries.
BoardroomPR played an important role in storm coverage by feeding information out to the press about client openings/closings and supplying reporters with sources who could provide value and context to specific stories. Tropical Financial Credit Union offered tips to WPEC-TV in WPB on scams to watch out for; Associated Builders and Contractors (ABC) spoke with CBS Evening news about crane safety and Franklin Street and Keyes Realtors, offered opinions as to how the storm might affect the precious real estate in South Florida. Other highlights included MCM’s Corporate Safety Director Eduardo Martinez speaking about construction crane hurricane plans in The Miami Herald, William Cuesta of Cuesta Construction speaking about securing construction sites on WSVN Channel 7, and attorney Jason Wolf speaking about the claim process post-Irma in Globe St.
BoardroomPR publicists worked around the clock during the storm aiding reporters and getting their clients’ messages out to the public. To watch some of the video clips, scroll down.
Peter Dyga, President of ABC, on CBS This Morning, which also appeared on CBS Evening News.
Hernando Perez with Franklin Street; and Christina Pappas with The Keyes Company offered opinions on Channel 10 as to how Hurricane Irma might affect the precious real estate in South Florida.