4 Ways Marketing Pros Can Use AI Tools like ChatGPT and Bard

AI, AI, AI – seems like it’s all we’ve been hearing and reading about lately. But if you’re a marketer or a public relations professional, you know how powerful these tools are to help you get some of your everyday tasks done in a more efficient way – or at least get the creative juices flowing.

AI is used in a variety of ways and has been for years – maybe decades – but in regard to generative text AI, we’re referring to large language models. A large language model (LLM) is a type of AI that is trained on a massive amount of text data to generate and understand human language. It finds patterns and understands words based on context YOU provide it. Providing specific context to LLMs will help you generate the results you want. 

If you’re getting frustrated that ChatGPT or Bard isn’t producing the desired output, try prompting using the model below. Type out what its role is, what task you want it to accomplish, what style or tone it should write in, and give it an example. This should ensure a strong first draft of content instead of having to revise your prompt multiple times before getting something you like. 

How to prompt:

• ROLE: Ex. “You are a marketing copywriter.”
• TASK: “Write a 600-word blog article about…”
• STYLE GUIDE: “Use vivid imagery with a conversational tone…”
• EXAMPLE: “Here is an example…”

To expand on how these tools can help you, give these ideas a try:

• Case Studies: Use AI text tools to create new case studies quickly. Follow the prompting model above but also add in any challenges, pain points, goals and data points you want included in the case study. 

After you get your output, review, review, review to make sure it’s accurate and tells the story correctly. 

BONUS: If you use case studies in presentation decks, you can input this text into Canva and have its AI feature automatically create a presentation slide. You’ll need to tweak the colors and font to your exact liking, but doing this will give you the ability to create case studies (or any other content) quickly!

• Blogging: I love using AI to help write quick blog articles (except for this one 😉).

Once I’m happy with the first draft it created, I review it for accuracy, add any pertinent information needed, links, keywords, CTA, etc. and off it goes! 

Another way to use it for blogging is to prompt it to create an outline for you instead of the first draft. It’s also great for starting the brainstorming process when exploring new topics to write about. 

• Brand Voice: If you’re creating a new branding guide or content that needs a specific brand tone or brand voice and you’re having trouble describing it, give the AI tool a paragraph or two of previous copy in that brand voice to use as an example. 

• Storyboarding: As a marketer, we often wear multiple hats or dip our toes into multiple departments. In today’s digital landscape, that often includes video production. Whether you’re ideating or producing, nearly every marketer today is involved in video somehow. A fun and helpful way to use an AI text tool in video marketing is to prompt it to create a storyboard for a video. Using the prompting model, include details such as what type of video it is, how long it should be, tone and audience. 

When using AI text tools, instead of thinking that these tools will do the work for you, think of it instead as a first draft assistant. It will only create an output as good as the prompt you give it. Practice creating well-thought-out prompts. And if it doesn’t give you the output you’re looking for the first time around, adjust your prompt until it does. 

For more information on how you can use AI prompts, contact us today to speak with one of our digital marketing specialists. 

Mara Gordon

Digital Marketing Director