While creating a social media page and publishing your first post are necessary, there are other crucial steps to cultivate a strong online presence. This post details how to build a productive social media page from the ground up. Define Your Brand Style, Voice and[...]
Read moreposts under: Public Relations.
Midjourney AI for Beginners: A Guide for AI-Generated Artwork Creation for Your Social Media
June 25, 2024
Have you ever struggled to find the perfect stock photo? Well, that’s a problem of the past! Midjourney AI is here to turn your creative ideas into stunning visuals. This amazing tool lets you create AI-generated artwork for your social media pages using just text descriptions. Here’s[...]
Read moreSince the early days of the internet, blogging has completely transformed from a platform for sharing personal stories into a powerful business tool. It’s not just important—it’s essential for any comprehensive marketing strategy, legal or otherwise. Here, I’ll break down why blogging has become a[...]
Read moreStep Up to the Plate: Pitch a National Story Like a PR Pro In the world of public relations, securing national media coverage for your client is akin to hitting a grand slam in baseball. It requires a perfect pitch, an understanding of timing, and a[...]
Read moreO’Dwyer’s has been the go-to source for companies and agencies alike interested in identifying the top PR agencies and trends in this ever-changing profession. For year-end 2023, BoardroomPR achieved the following national, regional and industry (category) rankings: Firms with Major U.S. Operations #104 Real Estate #3 Professional Services #19[...]
Read moreBroken Promises? Here’s How to Rebuild Trust.
June 4, 2024
Remember the infamous 30-minute Domino’s guarantee? Ditched after a speeding driver’s accident. Or Chick-fil-A’s “no-hormones” pledge? Vanished after confusing and angering customers who chose its product because its poultry was hormone free. This isn’t just a national brand issue; local businesses face similar situations, from[...]
Read moreWhen working for public relations firms, carpe diem – or seize the day – is the name of the PR game. Knowing how to make the most of current events and turning them into big results for our clients is crucial. What a difference dates make – literally. For example,[...]
Read moreRecently, Dr. Brett Osborn sat down with the hosts of the Shrimp Tank Podcast to discuss his career journey with the hopes that it could help some future health-focused entrepreneurs. Dr. Osborn shared insights learned as a neurosurgeon and why he decided to pivot and[...]
Read moreOften, a story or client comes along that requires a unique approach. This doesn’t mean you treat it any differently than others, but the strategy changes when researching and engaging with reporters you haven’t previously worked with. E-sports legend Billy Mitchell happens to be one[...]
Read moreFlorida commercial real estate investors with the means to execute new acquisitions would be wise to get aggressive now in Florida, multiple industry leaders expressed during the Urban Land Institute’s 2024 Florida Summit in downtown Tampa. One speaker, CBRE economist Spencer Levy, went as far as[...]
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