BankAtlantic Bancorp delivered a comprehensive offering of services and products through its BankAtlantic subsidiary for 60 years via its broad network of branches in Florida and its online banking division, BankAtlantic.com. The holding company was one of the largest financial institutions headquartered in Florida, with assets of nearly $4 billion, when BB&T acquired it in July 2012.
WHAT BOARDROOMPR DELIVERS
We created media buzz for BankAtlantic Bancorp, its subsidiaries, products and services in the minds of consumers and of business owners and managers. Our public relations efforts gave the bank broad exposure through leading newspaper and business publications such as Florida Trend, the Palm Beach Post, Orlando Business Journal, South Florida Business Journal, Miami Herald, Sarasota Herald Tribune, South Florida CEO magazine, Sun Sentinel and Daily Business Review. They tracked every step of BankAtlantic’s activities, progress and success.
Company chairman Alan Levan was copiously quoted in the media, as were other top executives throughout the company. Electronic media such as the Nightly Business Report and CBS Market Watch covered BankAtlantic with interest in its acquisitions, new strategies and financial reports.
Financial publications such as the Wall Street Reporter and Florida Banking, Florida Real Estate Journal, American Banker, and the ABA Marketing Report closely followed BankAtlantic. BoardroomPR supplied them with news, stories, quotes and other opportunities to enhance their coverage. Subsidiaries such as the BankAtlantic Foundation, Levitt Homes and Ryan Beck were part of the public relations campaign, too. BoardroomPR diligently created and molded stories for the client.