newsroom.

Let’s not sugarcoat it: AI is changing the game for video content on social media. Fast. From hyper-realistic avatars to voice cloning, automated captions to instant editing — AI tools are everywhere. And while some of it is seriously cool (hello, auto-subtitling in 12 languages), it’s becoming harder to distinguish what’s[...]

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If you follow the headlines, you’ve probably seen the phrase “SEO is dead.” Many people are debating if that is true or an extreme view, but in the meantime, there is a new buzzword… GEO, which stands for Generative Engine Optimization. And here’s the exciting part, well, for[...]

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Jimmy Choo dropped an ad this week featuring Sydney Sweeney as a ballet dancer (in their sky high white leather boots), and the backlash has been swift. We’re in an era where audiences are deeply attuned—not just to what’s being sold, but who is selling it, and why.[...]

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When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.[...]

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In today’s fast-paced legal landscape, attorneys must participate in networking and legal marketing, and possess the skills to navigate client crises and build a robust professional reputation. BoardroomPR, one of Florida’s top law firm PR and marketing agencies, offers two dynamic Continuing Legal Education (CLE) programs for law firms and their attorneys: “The Role of Attorneys in a[...]

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BoardroomPR, one of Florida’s largest digital PR agencies, is proud to announce Rachel Sharpe has joined the firm as Account Director. At BoardroomPR, Sharpe specializes in media relations, communications strategy and account management. She has experience working in a variety of industries, including real estate, hospitality, healthcare, tech,[...]

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