Boardroom Blog Social Media Sizes

Facebook Ads helps you to increase your brand awareness. If you are using Facebook ads you must have complete knowledge about the ad format such as what should be your image size, video size or how much text you can use with your ads.

Choosing the wrong size will effectively limit how much reach your campaigns will have. Studies show that if you use the perfect size for your ads, they get more impressions.

Below are some ad formats with their perfect size and specs that should be used in your ads.

1. Carousel Ads

This Ad is helpful to create from two to ten scrollable images or videos. This is helpful to tell about your product in a story format.

Recommended design specs for this:

For Images:

✓ Image size: 1,080 x 1,080 pixels (30MB max)

✓ Image ratio: 1:1 (square)

Video specs:

✓ File format: .mp4, .mov, and .gif files are ideal

✓ File size: 4GB max

✓ Video length: up to 240 minutes

2. Single Image Ad Specs

It is one of the most versatile type of Ads. They are easy to set up. The Facebook ad specs for single image ads are:


✓ Size – 1,200 x 628 pixel

✓ Ratio – 1.91:1

✓ Other Recommendations – Minimal or no text on the image


✓ Text – 90 characters

✓ Headline – 25 characters

✓ Link Description – 30 characters

3. Single Video Ads

These are similar to Image Ads, except with a video in the place of an image. The Facebook ad specs of single videos ads are:


✓ Format – .MOV or .MP4

✓ Aspect Ratio — 16:9

✓ Resolution – 720p at minimum

✓ File Size – 2.3 GB maximum

✓ Length – 120 minutes (Facebook), 60 seconds (Instagram)

✓ Thumbnail Image – 1,200 x 675 pixels, 16.9 ratio

✓ Caption – 2,200 characters maximum


✓ Text – 90 characters

✓ Headline – 25 characters

✓ Link Description – 30 characters

4. Slideshow Ads

You can create a loop by using this format of ad. You can use up to 10 images to create a loop. The Facebook ad specs of slideshow ads are:

✓ Image size: 1,280 x 720 pixels

✓ Image ratio: 16:9, 1:1, or 2:3 (be consistent)

✓ Video format: .mov or .mp4 file types


✓ Text: 125 characters

✓ Headline: 25 characters

✓ Description: 30 characters

5. Collection Ads

This format allows people to interact with your ad and browse and purchase more products from their mobile devices. Facebook Ad specs for collection ads are:

Image and video specs:

✓ The first media asset of your Instant Experience will be used as the cover image or video of your collection ad.

✓ We share more of the respective specs below.


✓ Headline: 25 characters

✓ Text: 90 characters

6. Canvas Ads

It creates a full screen branded experience that users can interact with easily. Facebook Ad specs for canvas ads are:

✓ Text – 90 characters

✓ Headline – 45 characters

✓ Description – 30 characters

✓ Image: 1,200 x 628, 1.9:1 ratio

✓ Video: .MOV or .MP4, 16:9 or 1:1 ratio

To create a good, high-quality ad that drives results for your business, you need to use the right Facebook ad size for your images.

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