March 12, 2024
From the outside, the marketing and Florida public relations world can be a bit of a mystery. Myths and misconceptions leave businesses unsure where to start and what services they need to achieve their goals. Common myths can lead businesses to overlook marketing and PR’s true benefits and importance.[...]
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February 9, 2024
Legislative sessions are in full swing across the country. While our legislative affairs experts are tracking the bills that will affect our communities most, we’re also empowering our public relations clients to shine as thought leaders, by positioning them as experts who can analyze the potential impact of proposed and[...]
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January 30, 2024
As we enter 2024, it’s time to turn our attention toward where we want to take our brand’s voice on social media. With the landscape constantly evolving, navigating the “top trends” can feel overwhelming. But, there’s no need to worry! With the research and award-winning results[...]
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January 24, 2024
The digital marketing landscape is always shifting. Once you think you’ve mastered your Facebook and Instagram ad strategy, the goalposts are moved. But don’t worry, we’re here to lay out the latest best practices for Facebook and Instagram ads to help you navigate these social[...]
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January 24, 2023
Since the beginning of 2022, with the takeover of TikTok and Instagram reels, more and more social media algorithms are favoring video content for engagement & views. This is why video should be your main content source for 2023. According to the Content Marketing Institute’s[...]
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June 20, 2022
If imitation is the ultimate form of flattery, then Facebook is trying hard to be like its social media competitors instead of standing out on its own. I’m talking about Facebook vs. TikTok. As a Facebook user you’ve probably noticed that not only has Facebook added[...]
Read moreApril 29, 2022
Everyone is on social media. Well, almost everyone. According to a recent study, as of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms monthly. That’s 4.48 billion people who you could[...]
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July 26, 2021
Facebook’s shift to pushing Facebook Groups into the spotlight so users can experience more meaningful interactions has resulted in offering greater opportunities for entrepreneurs and businesses to leverage the platform in a cost-effective and highly targeted fashion. While having a Facebook page allows you to[...]
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One prevalent lesson that has been reinforced this past year is that communication is key. Staying connected with your community is as important and relevant as ever, especially for businesses. If you are looking for a creative and impactful way to get engaged and allow[...]
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Winter is coming—and this time, it’s hitting Facebook advertisers. Currently underway, Apple’s new iOS 14 privacy update will prompt its users with a message asking if they want to “allow other companies to track their activity across the companies’ apps and websites.” If these users[...]
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Hiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.
- Kenia C. Lee
Tobin, Inc./Tobin Real Estate
