With enough longevity in the market, a company will face the following question: how do we stay relevant to today’s consumers while honoring the history, and the audience, that made us who we are? It’s a tricky balance, and as evidenced by the Cracker Barrel recent controversy, a[...]
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Law Firm Associate Marketing 101: A Beginner’s Guide to Start Your Marketing Journey (Part 2)
August 20, 2025
In Part One of this series, we explored the internal resources available to associates, from working with your marketing department to contributing to your firm’s blog. Now, we’ll take your marketing efforts beyond the office walls. For many associates, external marketing is the next step[...]
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Law Firm Associate Marketing 101: A Beginner’s Guide to Start Your Marketing Journey (Part 1)
August 13, 2025
In our decades of working with law firms, our Florida legal marketing specialists are often asked by associate attorneys, “what should I be doing?” Particularly for those who are recent graduates or new to the field, it can be challenging to craft a personal marketing plan and identify your[...]
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Beyond the Screen: Building Real Connections on Social Media
August 8, 2025
When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.[...]
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Elevate Your Law Firm with BoardroomPR CLE Programs
July 31, 2025
In today’s fast-paced legal landscape, attorneys must participate in networking and legal marketing, and possess the skills to navigate client crises and build a robust professional reputation. BoardroomPR, one of Florida’s top law firm PR and marketing agencies, offers two dynamic Continuing Legal Education (CLE) programs for law firms and their attorneys: “The Role of Attorneys in a[...]
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BoardroomPR Welcomes Rachel Sharpe as Account Director
July 23, 2025
BoardroomPR, one of Florida’s largest digital PR agencies, is proud to announce Rachel Sharpe has joined the firm as Account Director. At BoardroomPR, Sharpe specializes in media relations, communications strategy and account management. She has experience working in a variety of industries, including real estate, hospitality, healthcare, tech,[...]
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When summer hits, priorities shift. People are traveling, enjoying time outside and spending a little less time scrolling. That doesn’t mean your brand should go completely quiet on social media—it just means you can shift your digital strategy to make engagement easier and more intentional. As[...]
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Aspen, Colorado, known for its beautiful mountains, world-class skiing, and high-end boutiques, is quickly gaining attention for a new reason to visit: pickleball. Whether you’re a seasoned player or simply curious about this popular sport, Aspen offers fantastic courts and a welcoming community ready to[...]
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Mastering the Future of Content Creation with Canva AI
June 26, 2025
In marketing and PR, staying ahead of the game is a must. New tools and technology pop up constantly, and if you’re not learning them now, your competitors definitely are. At the top Florida digital PR agency, we get familiar with new trends early so[...]
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Key Florida commercial real estate sectors are expected to maintain their development and investment appeal amid ongoing broader economic challenges, according to U.S. Bank economist Eric Freedman. One of the state’s biggest annual real estate conferences, Urban Land Institute’s 2025 Florida Summit in Bonita Springs, was highlighted by Freedman’s nuanced look[...]
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