BoardroomPR ended the holiday season with our 25th annual holiday party!The office came together to celebrate another fantastic year at BoardroomPR at Timpano in Fort Lauderdale. Secret Santa gifts were exchanged along with other personalized gifts from management.As part of an annual tradition, awards were[...]
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Darren Wilson’s Public Relations Victory
December 20, 2014
The entire Ferguson situation, while extremely polarizing on a social, political and emotional level, taught an important lesson about the value of public relations. Getting in front of an issue, speaking to the public and ensuring your side of the story is told is key[...]
Read moreA few social media updates before we close out 2014
December 18, 2014
As you begin to wrap things up for the year, now is a good time to refresh yourself on some new social media developments. Thankfully, Buffer has compiled a list of 14 changes to the major social media platforms, including several changes that will help[...]
Read moreFalse Stories a Trend in December
December 17, 2014
Every time a reported story turns out to be false, the public loses its faith in the press. Case in point, in the past month, two stories reported from credible outlets turned out to be riddled with inconsistencies or completely fabricated. Rolling Stone recently published[...]
Read moreImportance of Apologizing During a PR Crisis
December 16, 2014
The recent high-profile hacking of Sony Pictures has caused a public relations nightmare for all involved. More confidential company data, internal email exchanges and unreleased movies continue to be leaked by the group calling itself “#GOP,” which stands for Guardians of Peace. The spotlight is[...]
Read morePR Firm Breaks Major PR Rule
December 12, 2014
An Austin-based public relations firm with a strange name broke an important industry rule and was forced to learn its lesson the hard way this week. Strange Fruit Public Relations, a firm specializing in hospitality and culinary PR, came under a social media firestorm after[...]
Read moreRe-branding Violence
December 9, 2014
The Russian arms company Kalashnikov Concern, known best for making the AK-47, is trying to rebrand itself and the assault rifle after U.S. sanctions on Russia prevent Russian arms from being imported by American and Canadian stores with hopes the public relations campaign will create[...]
Read moreRemembering John “Hans” Huseby
December 3, 2014
BoardroomPR is sad to hear about the sudden passing of a former client, John “Hans” Huseby, 64, who together with his wife Laurie produce one of the most successful road races in the country: The Mercedes-Benz Corporate Run. Next year will be the 30th year[...]
Read moreITPalooza is back and the binary code is flying! BoardroomPR is ITPalooza’s PR partner for the third year running. With more than 2,000 expected attendees, 60 speakers, 65 sponsors and 50 user groups from across South Florida, the 3rd Annual ITPalooza is set to deliver[...]
Read moreThe theory behind the mannequins
November 25, 2014
Window shopping isn’t just a phrase coined by frugal mall dwellers, but rather a term studied extensively by retailers across the world to help lure shoppers into their store. Many companies that provide those retailers with lighting, flooring and designs are members of The Association[...]
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