newsroom.

Every time a reported story turns out to be false, the public loses its faith in the press. Case in point, in the past month, two stories reported from credible outlets turned out to be riddled with inconsistencies or completely fabricated. Rolling Stone recently published[...]

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The recent high-profile hacking of Sony Pictures has caused a public relations nightmare for all involved. More confidential company data, internal email exchanges and unreleased movies continue to be leaked by the group calling itself “#GOP,” which stands for Guardians of Peace. The spotlight is[...]

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An Austin-based public relations firm with a strange name broke an important industry rule and was forced to learn its lesson the hard way this week. Strange Fruit Public Relations, a firm specializing in hospitality and culinary PR, came under a social media firestorm after[...]

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The Russian arms company Kalashnikov Concern, known best for making the AK-47, is trying to rebrand itself and the assault rifle after U.S. sanctions on Russia prevent Russian arms from being imported by American and Canadian stores with hopes the public relations campaign will create[...]

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BoardroomPR is sad to hear about the sudden passing of a former client, John “Hans” Huseby, 64, who together with his wife Laurie produce one of the most successful road races in the country: The Mercedes-Benz Corporate Run. Next year will be the 30th year[...]

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Window shopping isn’t just a phrase coined by frugal mall dwellers, but rather a term studied extensively by retailers across the world to help lure shoppers into their store. Many companies that provide those retailers with lighting, flooring and designs are members of The Association[...]

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