The secret is out: Pompano Beach is one of South Florida’s hottest markets for coastal real estate, as the city experiences a major wave of luxury residential development. A new piece in Forbes dives into the influx of high-end projects in the pipeline, including BoardroomPR client Salato Residences.

The article from writer Jeff Steele cites land scarcity in Miami and Fort Lauderdale as a critical reason developers are looking further north for beachfront sites. It notes how the City of Pompano Beach is investing $80 million into revitalizing its primary beach district with a new pier and parking garage. On Briny Avenue just 100 feet from the ocean, U.S. Development is bringing Salato Residences to the city. The 10-story, 40-unit luxury condominium project features a half-dozen penthouses designed by Randall Stoft Architects, featuring interior design from Interiors by Steven G.

BoardroomPR’s public relations and social media experts work with Salato Residences to generate buzz, excitement and sales leads for the project, which is gaining steam with a wide variety of buyers who clamor for boutique product on the beach with a single-family feel. Recent buyers include West Broward County homeowners seeking a lifestyle change, Northeast U.S. residents and Canadians – among others. Prices at Salato Residences begin at just under $2 million.

BoardroomPR is proud to be the public relations, social media and integrated marketing partner of a diverse roster of distinguished real estate companies, including ultra-luxury real estate developments, real estate brokerages and construction firms.

Eric Kalis

Senior Vice President