The word “influencer” is a buzz word garnering a lot of attention behind the scenes in business meetings — and for good reason. Influencers have loyal followings, usually in a niche market. They offer information and tips to their audiences, which usually includes products and services. Why should your business use influencers? Short answer: Because they work.

Influencer marketing comes with its fair share of challenges for companies unfamiliar with the market. How do you find the right influencer for your brand? Right now, the market is saturated with individuals who call themselves influencers. Here are a few things that you should look for to make sure you are getting the most out of BoardroomPR’s influencer marketing services.

Influencer Relevance

Choosing the best influencer for your company is just as important as choosing the best influencer marketing agency. Before reaching out to an influencer, review their website and social media pages to see if they are a good fit. Does their content appear to be a match for your brand? You want to see if there is fluidity with the items they promote. If they appear to promote a number of different, seemingly unrelated items, then that might not be the best influencer for your company. When you look at their page, you want the items you see to make sense in relation to who the person is. To achieve the best influencer marketing strategy possible, you want to work with influencers that reflect the same values that you are promoting through your own unique brand.

Other Methods of Marketing:

South Florida Social Media Marketing

Miami / West Palm/ Fort Lauderdale Website Design

 

    Best PR agency South Florida     

My experience with BoardroomPR has been excellent. They are engaged and connected locally and nationally and very consistent about finding opportunities with impact. They have been a fantastic resource even when it comes to technical challenges with some media platforms, which was really above and beyond the scope of our engagement. They are really an invaluable resource. I highly recommend.

- Craig Garcia

President of Capital Partner Mortgage

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

- Miriam Cohen

President, SelectJOBS.com and Equilibrix

We really enjoy working with BoardroomPR. Lauren, Don and Angelic are professional, reliable, and consistently deliver strong PR and communications support.

- Michele Parcells

Office Administrator at Nason Yeager

BoardroomPR is a first-class PR firm. They have a strong reputation for professionalism, creativity, and delivering real results. The team is highly skilled, attentive, and dedicated to helping clients achieve their goals while maintaining the highest level of integrity.  Their ability to craft compelling stories, build strong relationships, and elevate brands makes them a standout in the industry. It’s clear they genuinely care about the people and organizations they work with, and that commitment shows in the quality of their work. I would highly recommend Todd Templin [BoardroomPR] to anyone looking for a trusted and effective PR firm.

- Ed Easton

Chairman, The Easton Group

The team at BoardroomPR is flexible, efficient and professional. What impresses me the most is that they have great understanding of our business, and are always proactive in searching out media opportunities in the publications that matter to us.

- Vicky Jones

Dir. Business Solution Design, C3/C.C.C.

“BoardroomPR has been an invaluable partner in helping the Family Resource Center fund-raise, friend-raise and become better known in the community. Their team applied its considerable skill and creativity to help raise awareness using a multi-media approach and ultimately helped us develop contacts in the community.”

- Oren Wunderman Ph.D

Executive Director, Family Resource Center

I have been a client of BoardroomPR for over 20 years. They are the best public relations firm in Florida. They are professional, insightful, intelligent, and have the ability and connections to regularly promote me and my sports and entertainment practice locally, nationally and internationally. Most recently, they were instrumental in having three incredible articles written about me, my sports practice and my attendance at the 2024 Summer Olympics in Paris, where I represented two multiple gold medal and world record holders, U.S. swimmers Caeleb Dressel and Bobby Finke. I couldn’t be more pleased with BoardroomPR and all of their staff. I highly recommend them!

- Alan Fertel

Partner at Weiss Serota Helfman Cole + Bierman

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

- Jamie Cole

Managing Director, Weiss Serota, et al.

Thank you to the talented team at BoardroomPR for their diligent work garnering press coverage for us in South Florida and nationally in business and trade media. Highly responsive and tenacious, they are experts at positioning our advisors as thought leaders and subject matter experts.

- Grant Rawdin

Founder and CEO Wescott Financial Advisory Group LLC

boardroomPR

Let Us Help You Reach Your Business Goals

Contact Us
advertising megaphone

Influencer Authenticity

Does the influencer appear to be authentic and credible? Do they talk about all organic meals in one post and then hype on a good sugar-laden soft drink a week later? If it looks as though they will promote any company that pays them, then it is very likely this person is not a good fit.

See whether they have any Facebook videos or recent Insta-stories. Read their captions under pictures and on other social media posts. You want someone who is comfortable in front of the camera and speaks to the audience like an old friend in posts, not a person who seems stiff and rehearsed because consumers can see right through that. Our expert public relations team knows how to match our influencer marketing clients with authentic influencers who can accurately communicate our client’s message.

Influencer Engagement

The number of followers they have is important, but it isn’t EVERYTHING. There are plenty of places to buy fake followers, so look beyond the numbers. Do they have a lot of “likes” and “comments” on posts? Do they engage with their audience and respond to questions?

When it comes to influencers, look for quality over quantity. Anyone can have a million followers, but do they have a loyal following? Does it appear that people trust them? A little detective work can go a long way.

Word of mouth is one of the oldest forms of PR out there and might be considered among the most effective marketing tools your business can have. Think back to the last time you were looking for a specific product or service. There is a very good chance you asked people you trust for recommendations. Maybe you went to a website you frequent for reviews and comments. According to Nielson, 92% of people trust recommendations from friends and family over any other type of advertising.

Many studies have found that people trust recommendations from influencers more than they trust traditional advertising. It doesn’t always work with today’s savvy buyer. In today’s digital world, people head directly to social media to find the scoop on what they’re looking for. That’s where influencers come in.

our services.