When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.

Today, your audience’s first experience with your business often happens before they walk through your door or pick up the phone. That’s why having a strong, engaging and authentic social media presence is essential. You have just a few seconds to make an impression that feels real, relatable, and relevant.

Do’s:

• Focus on authenticity. Tell stories. Share real moments. Build connection through content that reflects who you are and what you stand for. At the end of the day, We’re all human,and humans want to be entertained and educated. Meet them where they are.
• Prioritize value. Think about what your audience wants to learn or discover. Answer the questions they’re already searching for — especially the ones your competitors aren’t answering.
• Respond and engage. Social media is a platform for community, not just promotion. When someone comments, reply. When people ask questions, answer them.
• Show personality. Social media enables you to be a little more relaxed, colorful and creative. Use that opportunity to show your culture, team and the human side of your brand.

Don’ts:

• Be overly salesy. No one wants to be bombarded with ads 24/7. Think of it like a networking event: you wouldn’t walk up to someone and immediately try to sell them something. You’d introduce yourself, build a connection, and then talk business. But that’s not your lead-in. 
• Ignore your audience. A lack of response signals a lack of care, and inauthentic or tone-deaf messaging can damage trust.
• Stray too far from your brand voice. While you can be fun and creative, consistency builds credibility. Let your tone be flexible, but never break.

Ultimately, social media is about people, and showing that your company isn’t just a business. It’s comprised of real people with genuine values, offering something of value. The brands that win on social media today are the ones that connect on a human level and aren’t afraid to show it.

At BoardroomPR, we specialize in social media marketing for Florida companies to enhance their brand’s presence. We develop and implement a tailored strategy that focuses on the finer details, ensuring your communications are effective and engaging. Contact us to learn more about our Florida social media content creation at 954-370-8999.

Ashley Kearns

Social Media Director