Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this two-part series, we share our firsthand experiences as experienced Florida public relations executives and discuss why[...]
Read moreposts under: Social Media.
One of the most common challenges in public relations is finding the right balance between proactive planning and reactive responsiveness. For many Florida PR professionals, a top concern is being too reactive and not in control of the narrative. With social media accelerating the spread of information (and misinformation),[...]
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Jeff Klotz founded Florida multifamily real estate company The Klotz Group 30 years ago, completing more than 40 ground-up developments, acquiring/selling more than 100,000 multifamily units and sponsoring or co-sponsoring over $5 billion of invested assets in the three decades since. The Jacksonville-based Klotz was recently featured in[...]
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3 Ways to Master the LinkedIn Newsletter
April 2, 2025
So, you want to utilize the LinkedIn Newsletter feature. Our top Florida public relations agency has seen increased popularity in using newsletters to share industry insights, tips, and thought leadership pieces. They are a great way to interact with your network and create meaningful connections.[...]
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Five Digital Marketing Trends You Can’t Ignore in 2025
March 27, 2025
It already seems like so much has happened this year, and we’re not even halfway through! Fortunately, or unfortunately, the ever-changing digital marketing landscape is no exception to constant change. As experienced Florida digital marketers, we are seeing rapid changes in the marketplace ranging from a lot more AI-driven content and first-party data requiring businesses to adapt their campaigns. Here’s a look at 5 digital marketing[...]
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In our fast-paced digital landscape, brands must evolve to stay relevant. If your content feels repetitive, engagement is declining, or your brand no longer resonates with your audience, it might be time for a brand refresh. Recognizing When It’s Time for a Glow-Up BoardroomPR’s award[...]
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In today’s business world, simply donating or joining a community organization isn’t enough. Genuine impact comes from active engagement. BoardroomPR experienced this firsthand recently at the Dolphins Cancer Challenge. We participated in the 5k walk, raising money for cancer research while also providing on-site South Florida content creation for a valued client. This event served as a reminder of the profound[...]
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A Communications Guide to Peak Luxury Residential Real Estate Season
February 26, 2025
The stakes are always high this time of year in the luxury residential real estate world. From newly announced developments to nearly completed projects moving closer to SOLD OUT status, winter in South Florida is all about sales activity. As communications pros, our job is to generate[...]
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Influencer Marketing: A Beginner’s Guide
February 25, 2025
Have you ever scrolled through social media and stumbled upon a video raving about a must-have product? Next thing you know, you’re clicking “add to cart” and eagerly awaiting its arrival. That’s the magic of influencer marketing in action! While the world of social media[...]
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A Guide to Winning Hearts (& Engagements!) on Instagram in 2025
February 14, 2025
Instagram’s algorithm isn’t playing hard to get—you just might not be listening. Ouch! But if you want to be “the one” who consistently shows up in your audience’s feed, you must understand how the system works. Just like relationships, connection, engagement, and impressions matter, and when you know what Instagram prioritizes, you can create[...]
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