With enough longevity in the market, a company will face the following question: how do we stay relevant to today’s consumers while honoring the history, and the audience, that made us who we are? It’s a tricky balance, and as evidenced by the Cracker Barrel recent controversy, a[...]
Read moretag archive: Branding.
In our fast-paced digital landscape, brands must evolve to stay relevant. If your content feels repetitive, engagement is declining, or your brand no longer resonates with your audience, it might be time for a brand refresh. Recognizing When It’s Time for a Glow-Up BoardroomPR’s award[...]
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Brand Awareness: The Cornerstone of Success
September 27, 2024
The ability to articulate your company’s brand is essential. As a leading Florida public relations agency, we work with executives to ensure they are prepared to convey their company’s mission, values, and unique selling points. Why Brand Awareness Matters Lessons from the Campaign Trail Even presidential candidates have[...]
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The Power of a Brand’s Visual Identity on Social Media
February 6, 2024
In the past few years, social media platforms have undeniably become oversaturated. The influencers are talking about it, and the consumers are endlessly scrolling through it. So, it’s more important than ever that your brand stands out–or should I say, is scroll-stopping. When you think of how[...]
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BoardroomPR adds to its trade association client roster with South Florida Manufacturers Association
March 26, 2021
BoardroomPR, one of Florida’s leading public relations and digital marketing firms, is excited to announce that it will be offering public relations, branding and social media expertise to its newest client, the South Florida Manufacturers Association. Founded in 1961, the South Florida Manufacturers Association (SFMA) is a non-profit trade association and the leading resource for manufacturers in South Florida. The[...]
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