As hospital and medical practice groups expand in South Florida and others arrive from the central part of the state, healthcare entities must do more to maintain top-of-mind awareness. Strategic marketing in traditional and digital media will help them make the first choice for surgery,[...]
Read moretag archive: Social Media.
The Journey from 1 to 5 Stars
November 18, 2024
In today’s digital world, your Google Reviews aren’t just feedback – they’re your business’s first impression. Think of reviews as your brand’s digital store window: they’re often the first interaction potential customers have with your brand, and we all know how crucial first impressions can[...]
Read more2024 Inbound Conference Recap Part 3: Search Trends, TikTok and Other Key Takeaways
November 14, 2024
As Florida search trends evolve, AI is pushing businesses to adapt, favoring longer, more specific queries and transforming traditional practices. In this final part of my Inbound Conference recap series, let’s dive into how these changes impact SEO and explore the strategies to stand out[...]
Read more2024 Inbound Conference Recap Part 2: Key Insights on LinkedIn and Content Strategies
November 14, 2024
After exploring the potential of AI in marketing, it’s time to shift gears and talk about social media metrics that truly matter. While follower counts have long been a focus, the real value lies in engagement. This part of our series dives into LinkedIn’s best[...]
Read more2024 Inbound Conference Recap Part 1: Key Insights on AI
November 14, 2024
Why catch feelings, when you can catch flights — flights straight to Boston for the 2024 Inbound Conference, that is. This year was my fifth time attending this major social media conference, hosted by HubSpot, where BoardroomPR Digital Marketing Director Mara Gordon and I gathered[...]
Read moreTaking your Event Coverage to the Next Level
November 8, 2024
In today’s oversaturated world of content, having effective event coverage that reaches your target audience is more important than ever. For companies that host special events, from mixers and groundbreakings to sales gallery openings and panel discussions, capturing engaging content can significantly enhance your post-event[...]
Read moreFT. LAUDERDALE, FL and NEW YORK, NY – Top real estate executives from South Florida and New York City will come together on November 14th, 2024, for the 10th Annual Covenant House Real Estate Executive Sleep Out. This impactful event gathers industry leaders for an[...]
Read moreBy leveraging the power of media, online platforms and personalized communications, law firms can stay competitive and successfully grow their practices. In today’s highly competitive legal landscape, effective promotion is essential for law firms looking to stand out from the competition. Whether you’re a solo[...]
Read moreMastering Effective Media Relations
October 22, 2024
Beyond writing press releases, top PR agencies like BoardroomPR build strong relationships with members of the media and know when and how to pitch stories and strategically position clients to maximize visibility. Most people believe public relations professionals sit around writing press releases all day. While writing plays a huge part in[...]
Read moreB2B ≠ B2Boring: How to Make B2B Marketing Stand Out
October 7, 2024
In a digital landscape oversaturated with B2B marketing content, standing out from the “crowd” is more important than ever. According to research by Alan, 82% of business decision-makers consider B2B marketing boring, predictable, and repetitive—but it doesn’t have to be that way. A single person consumes more[...]
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