With enough longevity in the market, a company will face the following question: how do we stay relevant to today’s consumers while honoring the history, and the audience, that made us who we are? It’s a tricky balance, and as evidenced by the Cracker Barrel recent controversy, a[...]
Read moretag archive: Social Media.
Beyond the Screen: Building Real Connections on Social Media
August 8, 2025
When it comes to social media, stop thinking of it as “just online.” In fact, social media networks of today are not much different from building relationships in person. The strongest social media strategies are people-first, meaning they listen, respond, and create meaningful interactions. Rather than a one-way conversation, it’s a two-way street.[...]
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When summer hits, priorities shift. People are traveling, enjoying time outside and spending a little less time scrolling. That doesn’t mean your brand should go completely quiet on social media—it just means you can shift your digital strategy to make engagement easier and more intentional. As[...]
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Mastering the Future of Content Creation with Canva AI
June 26, 2025
In marketing and PR, staying ahead of the game is a must. New tools and technology pop up constantly, and if you’re not learning them now, your competitors definitely are. At the top Florida digital PR agency, we get familiar with new trends early so[...]
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Instagram is constantly evolving, introducing new features and reshaping the way content is discovered and consumed. This year, we’ve already seen updates ranging from new post dimensions in the profile feed to new ways to test your content’s performance. (If you missed it, be sure to read our blog post, What’s New on Instagram[...]
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Why Nurturing Your Network Matters
June 3, 2025
In today’s high-tech world, it’s easy to accumulate a long list of social media contacts. But when it comes down to it, how many of those relationships are truly meaningful? How many maintain their value years down the line, whether in business or life? For many Florida PR professionals, some of[...]
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Let’s be real: speaking on camera can feel uncomfortable. Even if you know your stuff, the moment that little red light turns on, it’s like your brain forgets how words work. Trust me, as a professional Florida videographer, I know. I’ve been there. I spent four years as a TV news reporter in multiple[...]
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As a top Florida public relations and digital marketing agency, at BoardroomPR we’ve had the privilege of working with incredible clients across several industries: real estate, law, finance, nonprofits, and beyond. Along the way, we’ve seen exactly what leads to strong, successful PR partnerships… and where things can get tricky. If you’re thinking[...]
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One of the most common challenges in public relations is finding the right balance between proactive planning and reactive responsiveness. For many Florida PR professionals, a top concern is being too reactive and not in control of the narrative. With social media accelerating the spread of information (and misinformation),[...]
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Jeff Klotz founded Florida multifamily real estate company The Klotz Group 30 years ago, completing more than 40 ground-up developments, acquiring/selling more than 100,000 multifamily units and sponsoring or co-sponsoring over $5 billion of invested assets in the three decades since. The Jacksonville-based Klotz was recently featured in[...]
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