Supporting our Florida public relations clients at speaking events is crucial in maximizing their visibility and strengthening their professional image. At BoardroonPR, we work continuously throughout the year to make this happen by leveraging potential opportunities with trade publications and industry groups. 

Top PR and social media professionals understand that attending events like Greenpearl’s recent Florida Multifamily Summit is a great example of in-person support that offers the chance to spend time with clients who spoke like The Klotz Group,  Bainbridge Companies and Eden Multifamily.

What to do before, during and after the event:

1. Be Proactive:

Arrive before your client does – if possible. This is especially important if you have equipment to capture important moments. Test equipment (microphone, video, etc.) before you get to the event and definitely once you arrive. Be prepared to navigate the client in every situation.

2. Work before you get there:

Study the conference agenda. There might be a session that does not conflict with their speaking session to attend. Top of mind should always be, “Who would be a great contact for their company?” Collaboration and connections are key to any business.

This is a great time to pre-schedule interviews or quick one-on-one meetings with media and key industry influencers who are attending. Be prepared to make introductions. Speaking events are prime networking opportunities. 

3. Lights, Camera (Cell Phone), Action!

Live post and short video snippets of the client on stage add a nice touch. Key quotes and takeaways from the clients’ presentation using the event’s official hashtag and the client’s social media handle works just as well. Real-time social extends the reach of the client’s message beyond the conference.

Publicists at firms like BoardroomPR garner the speaking engagements; meanwhile, award winning social media teams like ours capture the key moments that become the foundation for post-event PR activities – press release quotes, pitching to the media and social media recaps – extending the life and impact of the speaking opportunity for weeks or months afterward.

BoardroomPR is proud to be the public relations and integrated marketing partner of a diverse group of companies. If you are ready to elevate your company’s visibility, contact our award-winning team at (954) 370-8999.

Diana Mellion

PR Specialist