Our COO Don Silver enlightened Miami professionals and university students on how they can use social media to add impact to their public relations messages on Jan. 28.

He spoke to a packed meeting room on the Biscayne Bay campus of Florida International University at the invitation of the Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication. The nonprofit center is affiliated with the School of Journalism and Mass Communication.

Don was on the dais with Glenna Milberg, co-host of “This Week in South Florida,” on Local10 in Miami. They discussed how social media can reach large audiences and create challenges; they also answered questions from an appreciative audience during the 90-minute session.

Watch the presentation here.