Handling Real Estate PR and Marketing in a Crisis
BoardroomPR Vice President Eric Kalis appeared on commercial real estate client RKW Residential’s new “15 for 15” video interview series. The multifamily property management firm is hosting 15-minute conversations with business leaders about the challenges they are facing – and overcoming – during the COVID-19 pandemic.
Kalis was interviewed by RKW Partner John Zalkin. The spirited conversation featured insights on various topics including:
- How BoardroomPR is helping its clients navigate COVID-19 through thoughtful internal and external communications strategies
- Dispelling misconceptions about the role of public relations and integrating marketing firm
- Helping clients manage the rapidly evolving nature of the pandemic