HOPE Outreach Center Hosts Canstruction for National Hunger Month
BoardroomPR has been working alongside HOPE Outreach Center Inc., a South Florida nonprofit, to coordinate Canstruction Fort Lauderdale. For this event, teams from local businesses built incredible structures from canned goods. All the cans were later donated to pantries all across Broward County. BoardroomPR designed marketing materials, secured celebrity and media judges, utilized social media, and promoted pre-event and post-event articles by scheduling TV, print and online media coverage. The result was a huge success. In all, more than 25,000 cans were donated! Both the event and organization appeared in in dozens of articles, interviews, photo slideshows and features and on TV.
See some of the TV coverage here: