A successful social media campaign relies on more than just posting content; it involves targeting the right audience, creating resonating messages and developing engaging strategies. To achieve these goals, having the right tools is a must, as they allow you to create high-quality visuals and[...]
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Let’s face it–social media feeds are overflowing with redundant content. Stock photos, predictable messaging, and endless algorithms vying for our attention. It’s undoubtedly become a challenge for brands to stand out amongst their followers. But what if the secret weapon to cut through the noise[...]
Read moreSummer Marketing Refresh (Part Two)
July 12, 2024
In part one of our summer marketing tips series, we shared some simple ways you can jumpstart your marketing and new business development efforts this season. As Florida public relations pros and social media experts, we’ve seen firsthand how easily marketing objectives can slide to the bottom of a busy[...]
Read moreAs we near July 4, summer is certainly in full swing. However, summer is not just about vacations – it’s also the perfect time to elevate your professional profile and engage in business development and marketing activities. As the pace of business often slows down,[...]
Read moreWhile creating a social media page and publishing your first post are necessary, there are other crucial steps to cultivate a strong online presence. This post details how to build a productive social media page from the ground up. Define Your Brand Style, Voice and[...]
Read moreMidjourney AI for Beginners: A Guide for AI-Generated Artwork Creation for Your Social Media
June 25, 2024
Have you ever struggled to find the perfect stock photo? Well, that’s a problem of the past! Midjourney AI is here to turn your creative ideas into stunning visuals. This amazing tool lets you create AI-generated artwork for your social media pages using just text descriptions. Here’s[...]
Read moreSince the early days of the internet, blogging has completely transformed from a platform for sharing personal stories into a powerful business tool. It’s not just important—it’s essential for any comprehensive marketing strategy, legal or otherwise. Here, I’ll break down why blogging has become a[...]
Read moreStep Up to the Plate: Pitch a National Story Like a PR Pro In the world of public relations, securing national media coverage for your client is akin to hitting a grand slam in baseball. It requires a perfect pitch, an understanding of timing, and a[...]
Read moreO’Dwyer’s has been the go-to source for companies and agencies alike interested in identifying the top PR agencies and trends in this ever-changing profession. For year-end 2023, BoardroomPR achieved the following national, regional and industry (category) rankings: Firms with Major U.S. Operations #104 Real Estate #3 Professional Services #19[...]
Read moreBroken Promises? Here’s How to Rebuild Trust.
June 4, 2024
Remember the infamous 30-minute Domino’s guarantee? Ditched after a speeding driver’s accident. Or Chick-fil-A’s “no-hormones” pledge? Vanished after confusing and angering customers who chose its product because its poultry was hormone free. This isn’t just a national brand issue; local businesses face similar situations, from[...]
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