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In part one of our summer marketing tips series, we shared some simple ways you can jumpstart your marketing and new business development efforts this season. As Florida public relations pros and social media experts, we’ve seen firsthand how easily marketing objectives can slide to the bottom of a busy[...]

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Remember the infamous 30-minute Domino’s guarantee? Ditched after a speeding driver’s accident. Or Chick-fil-A’s “no-hormones” pledge? Vanished after confusing and angering customers who chose its product because its poultry was hormone free. This isn’t just a national brand issue; local businesses face similar situations, from[...]

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