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The Importance of Positioning Clients as Industry Experts

February 17, 2015

Felipe Calderon

A useful strategy in a South Florida PR campaign is getting our clients in front of key issues that affect the industry or the public. For example, marine insurance leader Atlass Insurance Group’s Senior VP Scott Stamper wrote a Miami Herald My View on the turnaround in the yacht sales market and its impact on the local economy.

Not a bad way of demonstrating your leadership and industry knowledge to your employees, customers and industry, is it?

by Don Silver

tags: public relations, thought leaders

categorized in: BoardroomPR, Newsroom, Public Relations

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CEO & Managing Principal, Encore Capital Management

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