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The Importance of Positioning Clients as Industry Experts

February 17, 2015

Felipe Calderon

A useful strategy in a South Florida PR campaign is getting our clients in front of key issues that affect the industry or the public. For example, marine insurance leader Atlass Insurance Group’s Senior VP Scott Stamper wrote a Miami Herald My View on the turnaround in the yacht sales market and its impact on the local economy.

Not a bad way of demonstrating your leadership and industry knowledge to your employees, customers and industry, is it?

by Don Silver

tags: public relations, thought leaders

categorized in: BoardroomPR, Newsroom, Public Relations

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When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

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Ruth Cyrus, VP Marketing, Oasis Outsourcing

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Managing Director, Weiss Serota, et al.

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President, SelectJOBS.com and Equilibrix

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International Fashion Designer

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Azor Advisory Services

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Keyes Company

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Vice President, Wolfgang Puck Professional Cookware

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