Translate:

THE FORCE IS STILL WITH US

December 20, 2016

Felipe Calderon

Rogue One: A Star Wars Story – the latest installment in the nearly 40-year old film series – opened this weekend to a massive $155 million box office domestically, and an even more impressive $290.5 million internationally. The film is the first in the series to exist outside of the main Skywalker storyline and serves as a prequel to the Star Wars franchise we all know and love.

Clearly, the force is definitely still with us – even after all these years. With our shortening attention spans and ever-present desire for the newest, coolest, shiniest thing, it’s kind of amazing that the Star Wars franchise has continued to dazzle us for four decades. It’s not just some nerdy nostalgic thing our dads continue to show up for – Star Wars has successfully attracted new audiences, has modernized along with its loyal fan base, and has expanded into all kinds of media platforms to cater to different forms of storytelling. And above all else, the longevity of Star Wars proves the undeniable awesomeness of a great story.

There’s much we can learn, as PR professionals, from the success and staying power of Star Wars. Ultimately, it is a strong brand deeply rooted in simple, ageless, themes – good v evil, faith — that appeal to all of us on some level. Star Wars seems more “nerdy” than “sexy” at first (though this latest one is the darkest, sexiest yet); but serves as a nice reminder for us that classic storytelling devices are classic for a reason. We shouldn’t shy away from keeping brand strategy simple and consistent. If it ain’t broke, don’t fix it. We don’t need to reinvent the wheel, but we can update it and build upon it to make it relevant for right now.

As Darth Vader said, don’t underestimate the force.

tags: public relations

categorized in: Public Relations

let’s talk.

We absolutely love working with the BoardroomPR team. They have guided us in a multitude of directions, telling the St. Thomas Aquinas story to our alumni, current and potential families. They have embraced the traditions and excellence that STA continues to uphold. The team approach has been ideal for our administration.

- Margie Scott

Vice Principal, St. Thomas Aquinas High School

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC are just a few examples. Boardroom’s media experts spoiled us. They also helped us successfully launch Equilibrix, our email marketing company.

- Miriam Cohen

President, SelectJOBS.com and Equilibrix

Thank you to the talented team at BoardroomPR for their diligent work garnering press coverage for us in South Florida and nationally in business and trade media. Highly responsive and tenacious, they are experts at positioning our advisors as thought leaders and subject matter experts.

- Grant Rawdin

Founder and CEO Wescott Financial Advisory Group LLC

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

BoardroomPR did an excellent job of getting our name out into the community. I was very pleased with their services and highly recommend them.

- David Schulman

General Agent, DBS Financial / Mass Mutual

The “dot com” industry has been very competitive and Boardroom’s media savvy and persistence cut through the clutter and got our company featured in the national media, including the Nightly Business Report. Boardroom really delivers.

- Anita Buyer

CEO, Setnor Byer Insurance & Risk

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

- Shane Samole

President, PoolCandy

We turned to BoardroomPR to help us drive awareness and branding throughout South and Central Florida and the Gulf Coast. Working with them is easy. They know their craft and ask the right questions to develop story lines that generated exposure throughout Florida and the industry.

- Mark Holmes

Marketing Director, EASTERN FINANCIAL CREDIT UNION

“BoardroomPR has been an invaluable partner in helping the Family Resource Center fund-raise, friend-raise and become better known in the community. Their team applied its considerable skill and creativity to help raise awareness using a multi-media approach and ultimately helped us develop contacts in the community.”

- Oren Wunderman Ph.D

Executive Director, Family Resource Center

When I need someone to handle PR for one of my clients, I turn to BoardroomPR. These guys always deliver and never disappoint. Simply put, they get the job done.

- Alicia Laszewski

CMO, C3/Customer Contact Channels